Friday 23 March 2012

Media AM - MEC retains $100m Activision account, Evening Standard appoints MediaEquals for Olympic brief, ITV, NFC, Metal Hammer, Facebook

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Media AM Bulletin
 
 
 
*   Latest News
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Call of Duty Modern Warfare 3: published by Activision
MEC retains $100m Activision international account
Maisie McCabe, 23 March 2012

Activision, the gaming company behind the 'Call of Duty' franchise, has reappointed...

  
Evening Standard: appoints MediaEquals
Evening Standard appoints MediaEquals to Olympic brief
John Reynolds, 23 March 2012

The London Evening Standard has appointed MediaEquals to exclusively auction off its...

  
60-minute Makeover: ITV show secures deal with Bloo
ITV signs up Bloo to sponsor 60-Minute Makeover
Maisie McCabe, 23 March 2012

Bloo, the Jeyes-owned toilet freshener brand, has signed a deal to sponsor...

  
Interactive outdoor media: slowly gaining recognition
Heralded NFC yet to make a splash in outdoor
Maisie McCabe, 23 March 2012

Less than 2% of Europeans have used Near Field Communication (NFC), according...

  
Metal Hammer: rolls out special Metallica edition
Metallica commissions Metal Hammer special
Nick Batten, 23 March 2012

Metal Hammer, the rock magazine produced by Future Publishing, has teamed up...

  
Facebook: invests in IBM patents
Facebook confirms purchase of technology patents from IBM
Sarah Shearman, 23 March 2012

Facebook has purchased a package of patents from IBM, in a bid...

  
*   Also in the News
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Stuart Butler to oversee strategy at Maxus
Nick Batten, 22 March 2012
Agencies predict TV ad market could rise 4% in Q2
Maisie McCabe, 22 March 2012
NME partners Jack Daniel's J.D.Roots in search of Britain's Best Small Venue
Nick Batten, 22 March 2012
LoveFilm's streaming service overtakes rentals
Sarah Shearman, 22 March 2012
Real Radio partners Wowcher to launch daily deals service
Nick Batten, 22 March 2012
 
 
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The students are(n’t) revolting
Ben Hughes

I was invited to talk to some students from the Advertising Society at Oxford's Wadham College recently. Students have...

All the best strap lines contain truth telling
Sue Unerman

Not me claiming this but Rory Sutherland who was speaking at the Economist Summit...

Congrats to MEC, MediaCom, SMG, Mindshare and MPG
Arif Durrani

So credit where it's due to Steve Hatch, Karen Blackett, Stewart Easterbrook and Jed Glanvill, for managing to foster clear...

Re-learning old lessons. Or the ability to spin an innovation.
Louise Brice

I was lucky enough to attend a presentation by Paul Fisher, from the Bank of...

The simple joy of advertising…
James Grant - VINDICO

In the last few weeks I feel like I have been inundated with the same...

Effectiveness is in the eye of the beholder
David Brennan

The top US advertisers have rediscovered their faith in the power of TV advertising - but do their claims of...

Securing a safer environment for online advertising â€" the role of Content Verification technology
Richard Foan

Trust is vital if the online advertising market is to reach its full potential; as...

Why were parts of the TV ad industry flummoxed by ITV’s results?
Maisie McCabe

Last week Thinkbox, the marketing body for TV, revealed the amount spent on all TV...

 
 
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Media Sales Consultant - Brighton, Worthing & Portsmouth, Yell UK Ltd

£28000 - £40250 per annum + Car & Commission up to £65k, Portsmouth

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