Monday, 12 March 2012

Marketing Daily - PepsiCo names first President in restructure; plus Tesco, Barcelona, SXSW, M&S and Cameron

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Breaking news from Marketing
 
Breaking news from Marketing March 2012
 
Latest News
 
PepsiCo names its first president in reshaping of global structure
Loulla-Mae Eleftheriou-Smith,
12 March 2012
 

PepsiCo has appointed John Compton as its first president, with responsibility for...

John Compton: president, PepsiCo
 
 
Tesco trials Clubcard tie-up with LivingSocial
Ed Owen,
12 March 2012
 

People in Sheffield will be able to swap Tesco Clubcard points for...

Tesco: links up with Living Social for pilot clubcard scheme
 
 
Marketers debate brand issues at Barcelona sports forum
John Reynolds,
12 March 2012
 

Marketers, commercial executives, and sporting luminaries discussed some of the most pressing...

Sophie Goldschmidt: RFU's chief commercial officer
 
 
SXSW: Brands told 'kiss first' to woo consumers
Sarah Shearman,
12 March 2012
 

Brands "have to kiss first" to build meaningful relationships with consumers, according...

SXSW: Brands told 'kiss first' to woo consumers
 
 
SXSW: Social TV strategies need to be tailored to programmes and about long-term
Sarah Shearman,
10 March 2012
 

Tailored social media strategies should be deployed to build communities around TV...

Social TV strategies need to be tailored to programmes and about long-term
 
 
SXSW: Samsung to replicate Olympics social media activity across other platforms
Sarah Shearman,
12 March 2012
 

Samsung plans to use the data it collects from its social media...

SXSW: Samsung to replicate Olympics social media activity across other platforms
 
 
M&S multichannel trial will 'feed acceleration of mobile selling'
Ed Owen,
12 March 2012
 

Marks and Spencer's planned Wi-Fi and QR code trial in selected stores...

M&S: trials QR codes and Wi-Fi in-store
 
 
Cameron backs Dow's wrap sponsorship
John Reynolds,
12 March 2012
 

Prime minister David Cameron has said he "cannot see a problem with...

London's Olympic Stadium: artist's impression of how the wrap will look
 
 
Marketers urged to tell the truth
Arif Durrani,
12 March 2012
 

In today's digital age, where consumers are more empowered and connected than...

Tell the Truth: contains practical information and guidance for marketers
 
 
Boris teams up with P&G to kick off capital clean-up
Loulla-Mae Eleftheriou-Smith,
12 March 2012
 

Mayor of London Boris Johnson has teamed up with Procter & Gamble...

Boris Johnson: signs up for P&G's capital clean-up
 
 
 
Also in the News
 
Asos joins growing 'Click and Collect' service
Matthew Chapman,
12 March 2012
 
 
 
Blogs
 
 
Quality, not quantity â€" influence in multi-channel marketing: five pillars of knowledge
James Murray
 

In 2012, the message to marketers continues to be, 'work harder and work smarter' if...

 
 
Life’s a beach: how Brazilian brands went global
Brand Learning
 

This post is provided by the Ana Maria Santos, Partner & Managing Director (US &...

 
 
A lie has speed, but truth has endurance
Jonathan Weeks
 

When things don't go to plan for your brand, what next? Bad news abounds…...

 
 
George Smith: We will miss this brilliant maverick
Chris Barraclough
 

George Smith was the man who single-handedly shook up a worthy but dull industry, then obsessed with science, analysis and...

 
 
Forget your carbon footprint… what’s your handprint?
Mark Tomkins, TDA
 

A simple nudge. Sometimes that's all its takes to transform people's behaviour on a grand...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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