Tuesday, 6 March 2012

Media AM - Google and Talk Talk deal, Jessica Gibson new MD at Seven, Sky Media, Mediaforce, ITV, Adap.tv

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Media AM Bulletin
 
 
 
*   Latest News
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TalkTalk: 2011 TV campaign
Google partners TalkTalk in largest UK deal since £244m Admeld
Sarah Shearman, 06 March 2012

Google has struck a deal with TalkTalk to sell its premium display...

  
Jessica Gibson: managing director, Seven
Jessica Gibson appointed as managing director of Seven
Nick Batten, 06 March 2012

Seven, the content marketing agency, has appointed Jessica Gibson to the newly...

  
Jamie West
Sky Media promotes Jamie West to AdSmart role
Maisie McCabe, 06 March 2012

Sky Media, BSkyB's ad sales arm, has promoted head of futures Jamie...

  
Mediaforce: retains Northcliffe's digital sales despite Trinity tie-up
Mediaforce retains Northcliffe's digital sales despite Trinity tie-up
Arif Durrani, 06 March 2012

Northcliffe Digital Media, the online division of the regional newspaper publisher, has...

  
STV: past differences with ITV have been resolved
ITV, STV and UTV agree new network arrangements
Daniel Farey-Jones, 05 March 2012

STV and UTV are to pay a fixed instead of a sliding...

  
Brian Fitzpatrick: managing director of Adap.tv for Europe
Adap.tv automates upfront online video ad buying
Daniel Farey-Jones, 06 March 2012

Adap.tv, the video ad exchange, has introduced the ability to use automated...

  
*   Also in the News
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Telegraph Media Group in six-figure deal with Kia
Nick Batten, 05 March 2012
Global's Classic FM in £1m deal with Nissan
Maisie McCabe, 05 March 2012
AdConnection challenges media owners to make five minute 'innovation' pitch
Nick Batten, 05 March 2012
Morrisons, Unilever and Mercedes trial NFC and QR outdoor digital technology
John Reynolds, 05 March 2012
 
 
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Advertising forms reputation. Reputation puts demands on companies to be more honest.
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Babies and Bathwater
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A colleague and I had a debate last week with some business people about brand...

 
 
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