| Latest news | |  | | | | | Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend as they move to reach the growing number of consumers using mobile devices to interact online, according to an IAB survey. | | |  | | | | | Mother, Facebook and PHD are among a hundred companies from a range of creative sectors that have signed up to an IPA-led initiative to help get 300 young people into employment. | | |  | | | | | Revlon will unveil a fresh UK ad strategy next month, bringing together marketing for its products into a single campaign for the first time. | | |  | | | | | British consumers are suffering from fatigue when it comes to technology brands such as Apple and Facebook, despite the phenomenal hype surrounding the launch of products like the latest iPad. | | |  | | | | | Children's charity the NSPCC has hired ex-Channel 4 sales strategist Mike Parker as marketing director to lead its consumer-facing brand activity. | | |  | | | | | Bulmers, the Heineken-owned cider brand, is understood to have hired Adam & Eve to handle its £3 million advertising account after a pitch. | | |  | | | | | M&C Saatchi has reported a 22% year-on-year rise in revenues to £153.1m, with statutory pre-tax profits doubling to £16m. | | |  | | | | | Coca-Cola is launching a pocket-sized bottle across its three cola brands this spring, marking the first bottle launch since its 500ml bottles went on sale in 1993. | | | | | Opinion | |  | | | | | The growing beast that is SXSW is becoming increasing relevant to business, culture and society, says Nigel Gwilliam, as it forecasts the end of privacy as we know it, the next 50 billion networked devices and robotic arms controlled by cyborg monkey... | | |  | | | | | The new model of consumerism has shared experience at its heart, writes Jackie Hughes, group strategy director, Flamingo. | | |  | | | | | Many retailers and manufacturers are missing out on opportunities to collaborate and share valuable insights, writes Susan Malcolm, managing director, Ipsos Marketing. | | | | | Intelligence | |  | | | | | Upmarket tablet users are well over twice as likely as the average upmarket adult to be willing to pay to access content on newspaper and magazine websites. | | |  | | | | | The plethora of patent-related court cases between major technology brands Google, Apple, Yahoo and Samsung is the result of a high-stakes strategic marketing conflict | | | | | | | Latest jobs | | | | | |  | | |
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