Tuesday 20 March 2012

Campaign Daily Fix - Bulmers, Waitrose, M&C Saatchi, Daily Diary, Clear Channel Outdoor Planning Awards, IPA

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Latest News
Bulmers picks Adam & Eve for £3m ad account
by Ian Darby,
19 March 2012, 07:00PM
Bulmers picks Adam & Eve for £3m ad account
Bulmers, the Heineken-owned cider brand, has hired Adam & Eve to handle its £3 million advertising account after a pitch.
Waitrose launches Easter ad starring 10-year-old 'Heston'
by Matthew Chapman,
20 March 2012, 12:36PM
Waitrose launches Easter ad starring 10-year-old 'Heston'
Waitrose's Easter television campaign will star a 10-year-old from Essex who plays a "mini" Heston Blumenthal, in a flashback to the 1970s.
M&C Saatchi rings up £16m pre-tax profit
by Daniel Farey-Jones,
20 March 2012, 09:00AM
M&C Saatchi rings up £16m pre-tax profit
M&C Saatchi has reported a 22% year-on-year rise in revenues to £153.1m, with statutory pre-tax profits doubling to £16m.
Daily Diary - Football fever
20 March 2012, 11:42AM
Daily Diary - Football fever
When we heard AKQA was taking part in agency/university football tournament we couldn't help but picture the cast of 'The Big Bang Theory' trying to kick a ball around while simultaneously trying to build a computer programme using their iPad 3s.
Clear Channel Outdoor Planning Awards shortlist revealed
by Staff,
20 March 2012, 11:55AM
Clear Channel Outdoor Planning Awards shortlist revealed
Carat, Fifty6, MGOMD, Maxus MEC, MBA, Mediacom, MPG Media Contacts, MediaVest, Mindshare, OMD UK, UM London and Walker Media have entries on the shortlist of this year's Outdoor Planning Awards, a joint venture between Media Week, Clear Channel and C...
Advertising and media industry in youth opportunities push
by Daniel Farey-Jones,
20 March 2012, 12:01AM
Advertising and media industry in youth opportunities push
Mother, Facebook and PHD are among a hundred companies from a range of creative sectors that have signed up to an IPA-led initiative to help get 300 young people into employment.
Promotion: AdPrint 2012 introduces two competitions: ADVERTISING ANGELS and DESIGN ANGELS

Competition Juries led by Al Moseley (180 amsterdam) and Pum Lefebure (DESIGN ARMY). Entries open until March 30th. Available categories: Print, OOH, Graphic Design plus Crafts and Individuals.  More >

Latest Work
Visa Europe 'flow faster' by Saatchi & Saatchi
19 March 2012, 11:45AM
Visa Europe 'flow faster' by Saatchi & Saatchi
Visa Europe has unveiled its new 2012 advertising campaign, featuring the sprinter Usain Bolt.
Powerade 'London 2012' by Mother
19 March 2012, 11:31AM
Powerade 'London 2012' by Mother
Powerade, a sponsor of London 2012, is launching an on-pack promotion, giving away a Powerade Olympic Games Sports Bottle free with every purchase.
HSBC 'serious play' by JWT London
19 March 2012, 12:06PM
HSBC 'serious play' by JWT London
HSBC has launched an integrated campaign to promote its sponsorship of the 2012 Cathay Pacific/HSBC Hong Kong Sevens tournament, which takes place from 23-25 March.
Age UK 'cake' by Karmarama
19 March 2012, 12:20PM
Age UK 'cake' by Karmarama
A new animated TV spot for Age UK focuses on the variety of ways that the charity's services can help improve later life, via the medium of cake decoration.
B&Q 'you can do it' by McCann Erickson
19 March 2012, 12:38PM
B&Q 'you can do it' by McCann Erickson
B&Q has released its new spring/summer marketing campaign aimed at inspiring customers with the confidence to improve their homes and gardens.
Also in the News
UTV Media profits hit by Irish radio writedown
by Maisie McCabe, 20 March 2012, 11:22AM
David Walliams to edit the Indy and i for Sport Relief
by Nick Batten, 20 March 2012, 11:09AM
Microsoft confirms launch of BBC iPlayer on Xbox
by John Reynolds, 20 March 2012, 09:23AM
Revlon prepares new 'storytelling' ad strategy
by Rachel Barnes, 20 March 2012, 08:30AM
Engine Group does 'pop art' cover for this week's Marketing
by Noelle McElhatton, 20 March 2012, 08:30AM
Latest Blog Entries
THE MISPRINT IS THE MESSAGE
Dave Trott, 20 March 2012, 9:03AM
The secret of advertising
Steve Henry, 18 March 2012, 3:03PM
My SXSW Diary: Heading Home
alexmiller, 16 March 2012, 12:03PM
Recession watch: the alternative economic indicators
Chris Ingram, 16 March 2012, 11:03AM
Adland Heaven and Hell pt 2 - Graham Duff
Pauline Naylor, 15 March 2012, 1:03PM
Anti trending â€" a threat to Channel 4seven ?
MARTIN BOWLEY, 14 March 2012, 10:03PM
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