| | | | Live marketing + social media = True 'brand friends | | Ian Irving | | 09 March 2012, 11:29AM |  Let's face it; in today's economy and technical age you would have to be a total fool to not tie in a social media strategy to any live experience, and in fact I would even argue that a social media experience should in turn have a live strategy aligned to it. The collaboration between the two disciplines is a match made in heaven for those wishing to increase consumer interaction, influence 'pass it on' and sharing and indeed a perfect way to increase true 'brand friends'
| | | | BBC one of the top ten most retweeted brands on Twitter | | @gordonmacmillan | | 09 March 2012, 10:30AM |  What’s the Holy Grail of Twitter? According to most it is followers and once you have them what you need is retweets.
This study from Track Social names what it says are the Top Ten most retweeted brands in the US. It is an odd mix of religion, sport and news, but the BBC is in there too.
| | | | Social Media and the fall of the Murdoch Empire | | Mark Rock | | 09 March 2012, 9:20AM |  As the Leveson inquiry rattles on, every day seems to uncover a new angle to what can truly be called a scandal (today whether Rupert Murdoch is a fit and proper owner for BSkyB)- proving once again that sometimes truth really is more bizarre than fiction. Headline-writers had a field day when it emerged that the Met Police had ‘loaned’ ex-News International chief executive, Rebekah Brooks, a horse. In the midst of allegations of bribery, corruption and inappropriate relations between the media empire and the police force, this slightly surreal turn of events did nothing to stem the rising tide of evidence against News International.
| | | | | | | After Snickers teaser campaign cleared should marketers always disclose social media campaigns? | | Jo Farmer | | 08 March 2012, 11:38AM |  Yesterday (7th March 2012) the Advertising Standards Agency announced that it has decided not to uphold the complaints about the recent high profile Twitter marketing campaign for Snickers.
I’m sure most of you are aware of the back story of how Snickers, through its parent company Mars, arranged for five celebrities to make humorous but rather incongruous tweets in quick succession. Their initial tweets made no reference to Snickers, but contained content that you would never expect from that particular celebrity, and which therefore piqued followers' interest and made some wonder whether the celebrity's Twitter account had been hacked.
| | | | Why do some PR agencies still get blogger outreach so wrong? Advice from a mummy blogger | | @gordonmacmillan | | 08 March 2012, 10:34AM |  Interesting piece on the ‘Who’s the Mummy’ blog raising the question of how PR firms can get blogger outreach so badly wrong. It is one of the most important bits of social and digital PR and it can reap great results if done well, but you only have to talk to a few people to know that many agencies are not very good at it.
| | | | Facebook spam: social network has as many as 42m fake accounts | | @gordonmacmillan | | 08 March 2012, 9:23AM |  Facebook has admitted that as many as 5% to 6% of the accounts on its social network are fictitious or duplicates. That means more than 40 million of its 845m monthly active users are fake. Facebook gave the details yesterday as it updated Wall Street and filed an amendment to its IPO and added a further 25 banking firms to its roster of underwriters, including Citigroup, and Deutsche Bank, according to the FT .
| | | | Ten of the best online ads of February | | James Grant | | 07 March 2012, 4:57PM | A lot of fan-fair around The Guardian's open journalism campaign, Three Little Pigs - but did it live up to the hype? There was a comment on here last week that many of the ads we chose for January's highlights didn't have concept. The sort of interaction we're looking for. However, you couldn't accuse this of not having a concept - surely? Very interesting and right out of the BBH playbook.
| | | | American Express customers save cash with every tweet | | Charlotte Henry | | 07 March 2012, 4:21PM |  American Express are offering savings to their customers. This one though is not through coupons or points, but via social media.
To get savings from a host of US brands, such as McDonalds, Dell, and Whole Foods, all you have to do is sync your Twitter account with Amex, and tweet using the specified hashtag for that brand. The saving then goes directly onto the synced card. For instance, if you want to get savings at Whole Foods the hashtag is #AmexWholeFoods and the appropriate saving will automatically be applied on your next purchase.
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