Digital AM - Microsoft, Zeebox, Pottermore, Virgin Group,

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Microsoft plots fightback against Google Chrome with IE9 activity by Sarah Shearman 27 March 2012, 08:30AM Microsoft is embarking on its most significant marketing push to date for its Internet Explorer browser, amid growing competition from Google's Chrome and Mozilla's Firefox. Zeebox plots first screen integration with TV manufacturers by Sarah Shearman 27 March 2012, 11:35AM Zeebox, the social TV app, is working with hardware manufacturers to integrate its technology into TV devices before the end of this year. Pottermore hands marketing brief to Momentum UK by Nick Batten 27 March 2012, 09:30AM Momentum UK, the integrated marketing agency, has been appointed to handle JK Rowling's latest project, Pottermore, with a brief that brings digital and social activity to the fore. Virgin Group appoints Yahoo! marketer to European role by Sarah Shearman 27 March 2012, 08:30AM Virgin Group has hired James Tipple, former vice-president of marketing for Yahoo! EMEA, to the new role of brand director for Europe. Saatchis open call for New Directors with porno-themed viral by Sara Kimberley 27 March 2012, 10:18AM Saatchi & Saatchi London has opened the call for entries for its annual New Directors' Showcase 2012 with a humorous pornographic viral. Hotels.com brings in Diffusion to promote mobile services by Sara Luker 27 March 2012, 09:03AM Travel search site Hotels.com has hired Diffusion to highlight its mobile services to UK consumers. Privacy report recommends that brands police newspapers and urges Google action by Gemma Charles 27 March 2012, 09:36AM A parliamentary committee charged with investigating the UK's privacy laws has recommended that advertisers should help enforce regulation of newspapers and that Google should to do more to restrict offending content. Lastminute.com goes 'back to roots' with new campaign by Loulla-Mae Eleftheriou-Smith 27 March 2012, 10:36AM Lastminute.com is overhauling its brand positioning with a new campaign this week, which will feature the business going "back to its roots" as a last-minute leisure provider that offers five-star hotels for three-star prices. Also in the news Metro begins tablet push in London as free Wi-Fi commute looms by Arif Durrani, 26 March 2012, 02:21PM Facebook is a lower quality medium than TV, says marketing academic by Maisie McCabe, 26 March 2012, 08:14AM Nintendo marketer jumps ship to BBC Worldwide by Matthew Chapman, 26 March 2012, 02:49PM BSkyB's The Cloud to provide Wi-Fi for London Overground by Sarah Shearman, 26 March 2012, 09:50AM From the blogs Twitter launches its self-service ad platform for small businesses @gordonmacmillan 27 March 2012, 10:11AM Cyclist chic hits the road Greg Taylor 27 March 2012, 9:52AM A poem: Print is not dying [Print is dead] @gordonmacmillan 27 March 2012, 9:36AM Brian Solis says Klout does not measure Influence - he is right and wrong. Wessel van Rensburg 27 March 2012, 9:25AM How to engage journalists through social media [infographic] Polly Becker 27 March 2012, 9:10AM Latest jobs Head of SEO Recruiter Blue Skies Marketing Recruitment Salary £40000 to £45000 per annum Location Bedfordshire Flash Designer £30 Recruiter Digital Gurus Salary £30000 per annum Location London Ecommerce Executive Recruiter Freedom Recruitment Limited Salary £25000 - £27000 per annum Location London Digital Project Manager Recruiter Dynamic New Alliances Salary £40K or £300/£350 per day Location London Chief Executive Recruiter Ski Club of Great Britain Salary Attractive remuneration package Location Wimbledon, London Senior Interactive Designer Recruiter Search Party Salary 45-50k + benefits Location Central London BR Insight Social Media Mastery: Making Technology Work for You (Webcast) Sometimes you may feel bombarded by all the demands that email, social n... How Valuable Is Your Customer Data? Easy Steps To Reach Its Full Revenue Potential (Whitepaper) In the current economic climate, it is vital that businesses are effecti... Online Advertising in 2012: A Waste Of Time Or Improving Your Bottom Line? (Webcast) With the explosion of online advertising, many brands have taken a scatt... Unlock The Secrets Of eBay And Amazon To Drive Product Sales (Whitepaper) Do you want to be an online retail master? By fully exploiting your onli... Cutting Edge Search: Innovations To Drive Mobile Sales (Webcast) Social media, local search and mobile search are colliding as people gra... Content is Marketing Currency (Whitepaper) Instead of buying ad space and lists or chasing journalists for press cl... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders