Friday, 30 March 2012

Digital AM - Virgin Media, Steve Williams, BlackBerry, Ben & Jerry's, RAB

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Latest news
Virgin Media launches TV ad with Branson and Tennant
Virgin Media launches TV ad with Branson and Tennant
by John Reynolds
30 March 2012, 09:41AM
Virgin Media is launching a TV ad this weekend featuring Sir Richard Branson, actor David Tennant and a time machine, which, for the first time, will showcase its bundled TV, broadband and telephone services in one broadcast campaign.
Steve Williams swaps OMD for PHD New York
Steve Williams swaps OMD for PHD New York
by Maisie McCabe
30 March 2012, 09:20AM
Steve Williams, group chief executive at OMD Group, is leaving the agency to take the role of president at Omnicom's sister agency PHD in New York.
BlackBerry exits consumer market
BlackBerry exits consumer market
by Sarah Shearman
30 March 2012, 09:15AM
BlackBerry-maker Research in Motion (RIM) is to exit most consumer markets and focus on its business customers after reporting a net loss, caused by a slump in smartphone sales.
Facebook chiefs advocate fan value over numbers
Facebook chiefs advocate fan value over numbers
by Sarah Shearman
30 March 2012, 09:23AM
Facebook is not just about numbers and success depends on what value you derive from your fans, according to Andrew 'Boz' Bosworth, director of product engineering at the social network.
Ben & Jerry's launches Karamel Sutra TV push
Ben & Jerry's launches Karamel Sutra TV push
by John Reynolds
30 March 2012, 09:23AM
Ben & Jerry's is supporting its new indulgent Core mini ice-cream pot range with its first TV ad, which will feature the brand's quirky brand ambassador Woody the cow rhapsodising about its Karamel Sutra variant.
RAB readies 'major customer initiatives' for 20th celebration
RAB readies 'major customer initiatives' for 20th celebration
by Maisie McCabe
30 March 2012, 09:01AM
The Radio Advertising Bureau (RAB), the marketing body for commercial radio, is to celebrate its 20th birthday in May with an event at the British Museum presented by David Mellor, the former secretary of state.
Campaign Viral Chart: Dancing toddler knocks Kony off top spot
Campaign Viral Chart: Dancing toddler knocks Kony off top spot
by Ben Hall
30 March 2012, 08:48AM
A two-year-old boy dancing to Elvis's 'Jail House Rock' has become a viral hit, clocking up 943,754 shares and seven million views, after appearing in an ad for his parents' online dance supplies store.
Trading places: this week's people moves
Trading places: this week's people moves
by Staff
30 March 2012, 10:01AM
Fallon promotes Santiago Lucero to ECD, News International hires BBH partner Nick Stringer, and former ids sales director Martin Plant joins Global in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
Intelligence
It's not all doom and gloom for adland's Big Five
It's not all doom and gloom for adland's Big Five
by
29 March 2012, 08:00AM
Revenues and profits of holding companies last year suggest they have defied the difficult economic climate.
Arena gets creative with management revamp
Arena gets creative with management revamp
by Alasdair Reid
29 March 2012, 08:00AM
The agency now has a creative director and its own research company as it bids to stand out from the crowd.
Brand Health Check: Hovis
Brand Health Check: Hovis
by John Reynolds
29 March 2012, 08:00AM
The bread brand has struggled to generate growth amid a fierce price war.
Opinion
Russell Davies: How social media is becoming better at managing your time
Russell Davies: How social media is becoming better at managing your time
by Russell Davies
29 March 2012, 08:00AM
A year ago today, I was at a trade fair for robots in Lille.
Katherine Levy: Occasional users of brands are not just advertising wastage
Katherine Levy: Occasional users of brands are not just advertising wastage
by Katherine Levy
29 March 2012, 08:00AM
Last week, Professor Byron Sharp, giving a talk at a Thinkbox event on how brands grow, said that Coca-Cola views a consumer who buys three cans of Coke a year as a "heavy user".
Also in the news
Audi brings 'Vorsprung' position to fore with new TV ad
by Alex Brownsell, 29 March 2012, 01:00PM
Heineken unveils Facebook competition bottle
by Gemma Charles, 29 March 2012, 01:00PM
Media Bitch's Diary 29 March
by Media Bitch, 29 March 2012, 03:33PM
Spotify rolls out first advertiser page for 20th Century Fox
by Sarah Shearman, 29 March 2012, 12:32PM
Latest Blog Entries
Should ABC carrot and advertiser stick control the press?
Arif Durrani, 30 March 2012
The world's worst brand partnership....ever?
Chris J Reed, 30 March 2012
Niche mag titles the future for publishers
John Reynolds, 29 March 2012
Fannying about with fans
Lindsey Clay, 29 March 2012
CityAM should hit Europe
John Reynolds, 29 March 2012
International intentions
Liz Ross Martyn, 29 March 2012
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