Friday 23 March 2012

Campaign Daily Fix - Kraft Foods, Razorfish, British Lung Foundation, Dove, Daily Diary, Campaign Viral Chart, Cannes Lions, MEC

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Latest News
Kraft rolls out seductive Carte Noire ad
by Sarah Shearman,
23 March 2012, 12:30PM
Kraft rolls out seductive Carte Noire ad
Kraft Foods is launching the latest ad in its 'Seductively Silky' campaign for its Carte Noire brand, featuring a "dream man" serving the instant coffee product.
David Newton takes managing partner role at Razorfish
by Nick Batten,
23 March 2012, 11:40AM
David Newton takes managing partner role at Razorfish
Razorfish has hired David Newton as a managing partner, where he will join current managing partners, Rob Watt and Rob Fenton.
British Lung Foundation appoints agencies for asbestos push
by Daniel Farey-Jones,
23 March 2012, 11:35AM
British Lung Foundation appoints agencies for asbestos push
The British Lung Foundation has appointed integrated agency Targetbase Claydon Heely and media agency Mike Colling & Co to handle a high-profile national asbestos awareness campaign, after a pitch.
Dove launches campaign to support self-esteem programme
by Loulla-Mae Eleftheriou-Smith,
23 March 2012, 11:39AM
Dove launches campaign to support self-esteem programme
Dove, the Unilever-owned skin care brand, is launching its latest self-esteem initiative tomorrow (24 March), with an ad campaign that encourages girls and women to have a positive relationship with beauty and themselves.
Daily Diary - Magners
23 March 2012, 11:11AM
Daily Diary - Magners
Some agencies like to bring out fine wine and food for the launch of a new big ad campaign. The Red Brick Road, however, has taken a more unconventional approach for the launch of its new Magners ad, opting instead to serve baby food.
Campaign Viral Chart: Kony clings on despite St Pat's Guinness boost
by Ben Hall,
23 March 2012, 09:50AM
Campaign Viral Chart: Kony clings on despite St Pat's Guinness boost
The 'Kony 2012' film once again tops the viral chart, while a St. Patrick's Day boost has helped Guinness's 'round up your mates' rise to second position with more than 90,000 shares.
Cannes Lions unveils Press, Outdoor, Media and Direct juries
by Arif Durrani,
23 March 2012, 09:47AM
Cannes Lions unveils Press, Outdoor, Media and Direct juries
The Cannes Lions International Festival of Creativity has unveiled the members of the 2012 Press, Outdoor, Media and Direct Lions juries, led by representatives from JWT, Ogilvy & Mather, OMD Worldwide and Y&R Interactive.
MEC retains $100m Activision international account
by Maisie McCabe,
23 March 2012, 09:07AM
MEC retains $100m Activision international account
Activision, the gaming company behind the 'Call of Duty' franchise, has reappointed MEC as its media agency in all markets outside North America, including the UK.
Promotion: AdPrint 2012 introduces two competitions: ADVERTISING ANGELS and DESIGN ANGELS

Competition Juries led by Al Moseley (180 amsterdam) and Pum Lefebure (DESIGN ARMY). Entries open until March 30th. Available categories: Print, OOH, Graphic Design plus Crafts and Individuals.  More >

Latest Work
Magners 'made in the dark for a better taste' by The Red Brick Road
21 March 2012, 04:36PM
Magners 'made in the dark for a better taste' by The Red Brick Road
Magners has launched the latest instalment in its "There's method in the Magners" campaign. The work features TV, outdoor, digital and social media activity, and will run nationally.
Legoland 'Lego Star Wars Miniland Experience' by DLKW Lowe
21 March 2012, 03:16PM
Legoland 'Lego Star Wars Miniland Experience' by DLKW Lowe
Legoland has launched a Star Wars-themed campaign to support the opening of the Lego Star Wars Miniland Experience.
Greater London Authority 'gigs' by St Luke's
21 March 2012, 12:55PM
Greater London Authority 'gigs' by St Luke's
The Mayor of London has launched a campaign to promote A Summer Like No Other, a series of events in the run-up to the Olympics.
Puma 'Social 2012' by Droga5
21 March 2012, 10:39AM
Puma 'Social 2012' by Droga5
Puma has launched a 90-second film by Droga5 as part of its Puma Social campaign.
Also in the News
Social media: how your research can get the most out of the world's biggest focus group
by David Benady, 23 March 2012, 12:00PM
Karen Millen launches worldwide brand experience initiative
by Matthew Chapman, 23 March 2012, 12:00PM
The Body Shop signs up Lily Cole as global brand ambassador
by Loulla-Mae Eleftheriou-Smith, 23 March 2012, 12:19PM
Industry bodies respond to Government plans to tackle binge-drinking
by Gemma Charles, 23 March 2012, 10:52AM
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Jonathan Akwue, 23 March 2012, 11:03AM
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Steve Henry, 18 March 2012, 3:03PM
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