| | | Latest News | | | | | Kraft Foods is launching the latest ad in its 'Seductively Silky' campaign for its Carte Noire brand, featuring a "dream man" serving the instant coffee product. | | | | | | Razorfish has hired David Newton as a managing partner, where he will join current managing partners, Rob Watt and Rob Fenton. | | | | | | The British Lung Foundation has appointed integrated agency Targetbase Claydon Heely and media agency Mike Colling & Co to handle a high-profile national asbestos awareness campaign, after a pitch. | | | | | | Dove, the Unilever-owned skin care brand, is launching its latest self-esteem initiative tomorrow (24 March), with an ad campaign that encourages girls and women to have a positive relationship with beauty and themselves. | | | | | | Some agencies like to bring out fine wine and food for the launch of a new big ad campaign. The Red Brick Road, however, has taken a more unconventional approach for the launch of its new Magners ad, opting instead to serve baby food. | | | | | | The 'Kony 2012' film once again tops the viral chart, while a St. Patrick's Day boost has helped Guinness's 'round up your mates' rise to second position with more than 90,000 shares. | | | | | | The Cannes Lions International Festival of Creativity has unveiled the members of the 2012 Press, Outdoor, Media and Direct Lions juries, led by representatives from JWT, Ogilvy & Mather, OMD Worldwide and Y&R Interactive. | | | | | | Activision, the gaming company behind the 'Call of Duty' franchise, has reappointed MEC as its media agency in all markets outside North America, including the UK. | | | Promotion: AdPrint 2012 introduces two competitions: ADVERTISING ANGELS and DESIGN ANGELS
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| Competition Juries led by Al Moseley (180 amsterdam) and Pum Lefebure (DESIGN ARMY). Entries open until March 30th. Available categories: Print, OOH, Graphic Design plus Crafts and Individuals. More > | |
| | Latest Work | | | | | Magners has launched the latest instalment in its "There's method in the Magners" campaign. The work features TV, outdoor, digital and social media activity, and will run nationally. | | | | | | Legoland has launched a Star Wars-themed campaign to support the opening of the Lego Star Wars Miniland Experience. | | | | | | The Mayor of London has launched a campaign to promote A Summer Like No Other, a series of events in the run-up to the Olympics. | | | | | | Puma has launched a 90-second film by Droga5 as part of its Puma Social campaign. | | | | Latest Blog Entries | | In Search of Social media DJs | Jonathan Akwue, 23 March 2012, 11:03AM | | Adland Heaven and Hell pt 4 - Paul Lawson | Luke Morris, 22 March 2012, 12:03PM | | Adland Heaven and Hell pt 3 - Marc Mendoza | Pauline Naylor, 20 March 2012, 4:03PM | | THE MISPRINT IS THE MESSAGE | Dave Trott, 20 March 2012, 9:03AM | | The secret of advertising | Steve Henry, 18 March 2012, 3:03PM | | My SXSW Diary: Heading Home | alexmiller, 16 March 2012, 12:03PM | | | | | | | |
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