| Latest news | |  | | | | | Prime minister David Cameron has said he "cannot see a problem with the International Olympic Committee being sponsored by Dow", despite heavy criticism from campaigners. | | |  | | | | | Ikea is pushing its mattress range with press ads featuring a real-life princess and radio activity around a renewal of its sponsorship of Absolute Radio's evening shows. | | |  | | | | | People in Sheffield will be able to swap Tesco Clubcard points for offers on daily deals website LivingSocial in a pilot tie-up. | | |  | | | | | Mayor of London Boris Johnson has teamed up with Procter & Gamble (P&G) to sponsor London's annual 'Capital Clean-up' campaign, supported by actress Keeley Hawes. | | |  | | | | | Citroën has invested in a direct mail campaign, designed with a personalised digital dimension, for its DS5 model. | | |  | | | | | Tailored social media strategies should be deployed to build communities around TV shows and nurture long-term engagement, advised a panel of specialists at SXSW Interactive today. | | |  | | | | | Lord Sebastian Coe has defended the fast food chain's plan to build the "world's biggest" McDonald's outlet in the Olympic village. | | | | | Opinion | |  | | | | | For games to work effectively for a brand they have to be more than just a bolt on, writes David Rose, CEO, We R Interactive. | | |  | | | | | Last week, I attended an event at which Dominic Allon, Google UK's director of agency sales, was speaking. | | | | | Intelligence | |  | | | | | Taste setters are 2.6 times more likely than other grocery shoppers to buy new products, writes Jan Worsley, associate director, SPA Future Thinking. | | |  | | | | | Less than half of former News of the World readers agree that the Sun on Sunday will become their main newspaper, reveals research from Kantar Media. | | | | | | | Latest jobs | | | | | | Senior Pitch Manager | | Recruiter Adam Recruitment | | Salary £60000 - £80000 per annum | | Location City of London | | |  | | |
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