| Latest news | |  | | | | | O2 is to overhaul its customer service and rebuild its 'confusing and frustrating' site as part of a new brand strategy, 'Fresh thinking - new possibilities'. | | |  | | | | | LG Electronics is to invest £11m in campaigns intended to create a 'rebirth' of its mobile proposition and give a boost to its TV division ahead of Euro 2012 and the London Olympics. | | |  | | | | | Michael O'Leary, chief executive of Ryanair, has dismissed the possibility of changing the airline's approach to advertising, claiming it will continue to focus its efforts on lowering passenger fares. | | |  | | | | | Tesco is seeking to build brand engagement with customers through the launch of its first Facebook game. | | |  | | | | | Guinness is encouraging men to "round up their mates" for St Patrick's Day with an online campaign that features friends herding together like sheep. | | |  | | | | | Giffgaff, O2's community-led mobile operator, has hired Emma Jenkins, former top digital marketer at Procter & Gamble, as chief marketing officer. | | |  | | | | | Krispy Kreme, the American doughnut brand, has launched a new outdoor campaign targeting office workers, which carries on its 'Think inside the box' messaging. | | |  | | | | | STV and UTV are to pay a fixed instead of a sliding fee for ITV programming, under new network arrangements agreed by the broadcasters, subject to Ofcom approval. | | | | | Opinion | |  | | | | | New ad formats are emerging and they are likely to become the standard formats of tomorrow, writes Jack Wallington, head of industry programmes, IAB. | | |  | | | | | Is London 2012 really less desirable than a stock cube, an aspirin and a bucket of fried chicken, asks Simon Clough, global marketing director, Clear. | | | | | Intelligence | |  | | | | | McDonald's has the highest share of voice while 43% of conversations about Burger King express annoyance that it has a 25p charge on card transactions. | | |  | | | | | Cinema goers are willing to pay a premium to watch 3D movies, writes Adam Sheridan, director, Ipsos Media CT. | | | | | | | Latest jobs | | | | | |  | | |
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