Thursday, 8 March 2012

Marketing Daily - Industry view: How will the new iPad change marketing? Plus vote for this year's Digital Marketer of the Year

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Breaking news from Marketing
 
Breaking news from Marketing March 2012
 
Latest News
 
Industry view: How will the 'new iPad' change marketing?
Matthew Chapman,
08 March 2012
 

Apple unveiled its latest iPad last night (7 March) to the usual...

Apple: the orignal iPad:
 
 
Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer of the year?
Kim Benjamin,
08 March 2012
 

The Revolution Awards Digital Marketer of the Year 2012 shortlist has been...

Fiona Bosman (left) and Paul Evans
 
 
VIDEO: Yahoo! brand is about "being fun, human and personal", says Bridge
Ben Hall,
08 March 2012
 

Robert Bridge, marketing director EMEA, Yahoo! says the culture within the tech...

Robert Bridge, senior director, head of marketing EMEA, Yahoo!
 
 
Dulux reinstates the dog for sentimental TV push
Loulla-Mae Eleftheriou-Smith,
08 March 2012
 

Dulux, the paint brand, is placing consumers' emotional connection to the brand...

Dulux: 'home improvement' by BBH
 
 
Thomas Cook fights back with major 'explore' campaign
Loulla-Mae Eleftheriou-Smith,
08 March 2012
 

Thomas Cook, the beleaguered tour operator, is today (8 March) launching its...

Thomas Cook: 'it's a wonderful world' campaign
 
 
VIDEO: Tourism minister and VisitEngland chief tackle domestic visitor 'dip'
Loulla-Mae Eleftheriou-Smith,
08 March 2012
 

VisitEngland chief executive James Beresford and minister for tourism and heritage John...

James Beresford: chief executive, VisitEngland
 
 
Specsavers becomes latest brand to adopt gamification
Matthew Chapman,
08 March 2012
 

Specsavers is rolling out an online game to increase the "reach and...

Specsavers: 'sauna' ad starring Gordon Ramsay
 
 
London 2012 organisers concerned about 'Wimbledon effect'
John Reynolds,
08 March 2012
 

Organisers of the London 2012 Olympics are concerned about the "Wimbledon effect",...

Olympica stadium: 2012 games organisers concerned over post-Olympics fate
 
 
 
Also in the News
 
Brand Health Check: Superdry
Georgina Brazier,
08 March 2012
 
Bushmills runs Facebook competition for distillery festival
Ed Owen,
08 March 2012
 
Jarvis Cocker helps boost Eurostar passenger numbers
Ed Owen,
08 March 2012
 
Interflora targets commuters ahead of Mother's Day
Maisie McCabe,
08 March 2012
 
 
 
Blogs
 
 
A lie has speed, but truth has endurance
Jonathan Weeks
 

When things don't go to plan for your brand, what next? Bad news abounds…...

 
 
George Smith: We will miss this brilliant maverick
Chris Barraclough
 

George Smith was the man who single-handedly shook up a worthy but dull industry, then obsessed with science, analysis and...

 
 
Forget your carbon footprint… what’s your handprint?
Mark Tomkins, TDA
 

A simple nudge. Sometimes that's all its takes to transform people's behaviour on a grand...

 
 
Letting customers be part of the story
Neil Fox, TDA
 

If you asked any 100 marketing managers about their long-term goals, I reckon 99 would...

 
 
Mr. & Mrs A. N. Other â€" rediscovering Delight to create change
Jonathan Weeks
 

This week I had the chance to speak with a client on creating change...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Brand Manager - Digital, Jarlett de Grouchy £42000 per annum + Benefits, Berkshire

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Category Manager - Impulse Channel, First Drinks Highly competitive salary, £6,000 car allowance and a generous bonus 30%, Based at our prestigious offices in Hook.

Head of Marketing and Communications, Adderley Featherstone c£90,000 + bonus + car allowance + benefits, Eastern England

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Associate Director, Consumer PR, Xchangeteam £45000 - £60000 per annum + great benefits, Oxfordshire

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Brand Consultant, Stopgap £40000 - £50000 per annum, Abu Dhabi

UK Agency Account Executive, Microsoft Competitive, London

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