| Latest news | |  | | | | | Organisers of England's rugby World Cup 2015 will try and lure rival Rugby League fans while digital marketing will be central to the promotion of the event, says Paul Vaughan, chief executive of England Rugby 2015. | | |  | | | | | The Advertising Standards Authority (ASA) has banned a press ad promoting tourism in Israel, for implying occupied territories such as the Golan Heights were part of the state of Israel. | | |  | | | | | O2 is ramping up its efforts to improve its customer experience and create a stronger brand identity by undertaking a strategic review of its design strategy. | | |  | | | | | Zipcar, the car-sharing network, has appointed the Interpublic Group agency UM London to handle its media business, estimated to be worth £4m. | | |  | | | | | Quorn, the meat and fish substitute, has been forced to amend a claim on its website that said "popular fish like cod and tuna are endangered by overfishing", after a complaint by The Seafish Industry Authority. | | |  | | | | | Colgate-Palmolive has been rapped by the ad watchdog over a campaign for its Sanex Zero% bathing range that misleadingly implied its products were free of man-made chemicals. | | |  | | | | | Ask Jeeves, the IAC-owned search-and-answer service, has parted company with its marketing director Sarah Bartlett, as its winds down the UK marketing function in favour of a global strategy. | | |  | | | | | Rob Atkinson, the former chief operating officer of Clear Channel Outdoor, will not be returning to the UK, after taking up the position of chief executive of Clear Channel's joint venture Adshel in Australia and New Zealand. | | |  | | | | | Waitrose's Easter television campaign will star a 10-year-old from Essex who plays a "mini" Heston Blumenthal, in a flashback to the 1970s. | | | | | Opinion | |  | | | | | There's more to being successful on Facebook than having a big a fanbase, writes Angus Wood, director of paid social, iProspect. | | |  | | | | | Just three days after its release, more than 70m people had viewed or seen parts of the Kony 2012 video, so what does this new breed of activism mean for brands, asks Nicola Clark. | | | | | Intelligence | |  | | | | | Although 10% of us have admitted to spending more on premium goods in the past year, only 38% believe they offer excellent quality, writes Craig Lawrie, director, head of digital, Initials Marketing. | | |  | | | | | Upmarket tablet users are well over twice as likely as the average upmarket adult to be willing to pay to access content on newspaper and magazine websites. | | | | | | | Latest jobs | | | Account Director | | Recruiter AF Selection | | Salary £36,000-£40,000 | | Location Derbyshire | | | Marketing Manager | | Recruiter Xchangeteam | | Salary £40000 - £45000 per annum + bonus and benefits | | Location Richmond upon Thames | | | | |  | | |
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