Wednesday 14 March 2012

Media AM - OK! halves cover price, MPG Media Contacts wins Penguin account, Manning Gottlieb, ZenithOptimedia, Xbox, Naked, Vizeum

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Media AM Bulletin
 
 
 
*   Latest News
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OK!: Desmond slashes cover price
Desmond halves price of OK! to 99p
John Reynolds, 14 March 2012

Richard Desmond's Northern & Shell is halving the cover price of its...

  
Penguin: publisher appoints MPG Media Contacts to its media account
MPG Media Contacts wins Penguin account
Nick Batten, 14 March 2012

Penguin, the international bookseller, has appointed MPG Media Contacts to its UK...

  
LWWF: 'small farmers, big taste' by the East Agency
Manning Gottlieb OMD wins Tanfield Food Company account
Nick Batten, 14 March 2012

Tanfield Food Company, owner of the Look What We Found (LWWF) range...

  
Forecast: ZenithOptimedia revises its prediction for global internet spend
Social media ads 'justifying hype' as ZenithOptimedia juices internet forecast
Daniel Farey-Jones, 14 March 2012

Social media advertising is "justifying its hype", according to ZenithOptimedia, which has...

  
Sesame Street: Microsoft adds inteactive content to its Xbox service
Xbox to add educational content and iPlayer
Matthew Chapman, 14 March 2012

Microsoft's Xbox will offer the BBC iPlayer from next week and is...

  
Latin America: Zenith predicts growth in the region
Latin America gives Zenith sunnier outlook on global growth
Daniel Farey-Jones, 14 March 2012

Despite downgrading Western Europe, ZenithOptimedia has nudged up its forecast for global...

  
John Harlow: Naked founder joins The Brand Agency (photo: Phil Rudge)
Naked's John Harlow joins Australian shop The Brand Agency
Mark Banham, 13 March 2012

Naked founding partner John Harlow has resurfaced at Australian shop The Brand...

  
*   Also in the News
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Twitter in Locog tie-up to prevent ambush marketing
13 March 2012
Global Radio strikes first partnership with Anadin
Matthew Chapman, 13 March 2012
News International claims 526,556 total sales for The Times
Arif Durrani, 12 March 2012
Replay Jeans and Renaissance Hotels sponsor Frankfurt MTV awards
Mark Banham, 13 March 2012
Ebiquity acquires Fairbrother Lenz Eley for up to £11m
Daniel Farey-Jones, 12 March 2012
 
 
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