Friday 16 March 2012

Global Bulletin from Brand Republic - global adspend, Heineken, HTC, McCann London, SABMiller

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Global bulletin
Latest news
Latin America gives Zenith sunnier outlook on global growth
Latin America gives Zenith sunnier outlook on global growth
by Daniel Farey-Jones
14 March 2012, 12:01AM
Despite downgrading Western Europe, ZenithOptimedia has nudged up its forecast for global adspend growth this year to 4.8% after turning more optimistic on Latin America.
Heineken hands Strongbow Gold global digital task to Work Club
Heineken hands Strongbow Gold global digital task to Work Club
by Sarah Shearman
16 March 2012, 08:30AM
Heineken is planning to roll out Strongbow Gold cider across 10 new territories and has appointed Work Club to handle the digital marketing activity.
Mother beats two to win HTC global advertising business
Mother beats two to win HTC global advertising business
by Anne Cassidy
15 March 2012, 10:40AM
HTC, the smartphone manufacturer, has appointed Mother to create global brand ideas across its estimated £100 million ad business.
McCann London appoints executive creative directors
McCann London appoints executive creative directors
by Anne Cassidy
15 March 2012, 08:00AM
McCann London has ended its long search for creative leadership with the appointment of Wieden & Kennedy's Rob Doubal and Lolly Thomson as its executive creative directors.
SABMiller kicks off media review in Europe
SABMiller kicks off media review in Europe
by Katherine Levy
15 March 2012, 08:00AM
SABMiller, the global brewer, is reviewing its estimated £50 million media planning and buying account across Europe.
Aegis profits surge after Synovate disposal
Aegis profits surge after Synovate disposal
by Daniel Farey-Jones
15 March 2012, 07:30AM
Media buying and digital marketing group Aegis has reported a threefold surge in statutory pre-tax profits to £106.4m for the year to 31 December 2011.
Also in the news
CNBC extends partnership with F1's Marussia team
by Nick Batten, 16 March 2012, 10:59AM
Global: We Are Social sets up shop in New York
by John Owens, 16 March 2012, 12:00AM
Shell in hunt for agency to work on global ad projects
by Jeremy Lee, 15 March 2012, 08:00AM
Russian nuclear company Rosatom seeks international help
by Matt Cartmell, 13 March 2012, 06:13PM
Naked's John Harlow joins Australian shop The Brand Agency
by Mark Banham, 13 March 2012, 02:45PM
Jameson Irish Whiskey hands Exposure global brief
by Sara Luker, 15 March 2012, 08:00AM
From Singapore - Chris Reed on partnership marketing
The name's Heineken, James Heineken
14 March 2012, 2:26AM
Men in Black III's out of this world HTC brand partnership
12 March 2012, 1:36AM
Japan's amazing.... but what's with the smoking?
09 March 2012, 3:03AM
Nokia energised by Red Bull partnership
07 March 2012, 2:20AM
Is sponsoring the Olympics a waste of money?
05 March 2012, 4:23AM
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