Friday, 9 March 2012

Global Bulletin from Brand Republic - Coke and Pepsi, Starbucks, W+K, Aegis, Daniel Rosen

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Coke and Pepsi change recipes in US to avoid cancer label
Coke and Pepsi change recipes in US to avoid cancer label
by Loulla-Mae Eleftheriou-Smith
09 March 2012, 09:45AM
Coca-Cola and Pepsi are changing the recipes of their caramel colourings to comply with Californian law, to prevent the brands carrying what Coca-Cola called a "scientifically unfounded" cancer-warning label.
Starbucks challenges Nespresso with coffee machine
Starbucks challenges Nespresso with coffee machine
by Ed Owen
09 March 2012, 09:30AM
Coffee giant Starbucks is making a bid for the luxury home coffee-machine market with a device it has branded Verismo, to compete with Nescafe's Nespresso and other kitchen espresso makers.
Wieden+Kennedy lands Maximus account
Wieden+Kennedy lands Maximus account
by Anne Cassidy
08 March 2012, 10:30AM
Brown-Forman has appointed Wieden+Kennedy as the lead global agency for its Maximus vodka brand.
Aegis to buy Chinese digital agency eLink
Aegis to buy Chinese digital agency eLink
by Sarah Shearman
05 March 2012, 10:54AM
Aegis has agreed to acquire Chinese digital agency Beijing eLink Advertising for an undisclosed sum to expand its digital network Isobar in the region.
AKQA's Daniel Rosen joins WPP mobile agency
AKQA's Daniel Rosen joins WPP mobile agency
by Maisie McCabe
08 March 2012, 10:45AM
Joule, the WPP mobile agency, has appointed Daniel Rosen, the managing director of mobile at AKQA, as its first chief executive of Europe, the Middle East and Africa.
VisitScotland looks to stars for £140m Disney boost
VisitScotland looks to stars for £140m Disney boost
by Loulla-Mae Eleftheriou-Smith
02 March 2012, 10:05AM
VisitScotland is partnering with The Walt Disney Company EMEA to launch a global marketing campaign featuring Billy Connolly, Emma Thompson and Robbie Coltrane, which it hopes will bring £140m of economic benefit to Scotland.
Also in the news
Campaign Viral Chart: Film plea for warlord's arrest goes stratospheric
by Ben Hall, 09 March 2012, 12:01AM
Fred & Farid to launch agency in Shanghai
by Ian Darby, 09 March 2012, 11:17AM
Google rebrands Android app market as Google Play
by Ed Owen, 07 March 2012, 09:35AM
Industry view: How will the 'new iPad' change marketing?
by Matthew Chapman, 08 March 2012, 09:56AM
Jägermeister brings in Clarion Communications after pitch battle
by John Owens, 09 March 2012, 08:27AM
Weisinger joins EDC as marketing chief
by Anne Cassidy, 08 March 2012, 10:30AM
From Singapore - Chris Reed on partnership marketing
Japan's amazing.... but what's with the smoking?
09 March 2012, 3:03AM
Nokia energised by Red Bull partnership
07 March 2012, 2:20AM
Is sponsoring the Olympics a waste of money?
05 March 2012, 4:23AM
Tiger Beer's creative lacks bite
02 March 2012, 12:27AM
K-POP leaders Girls Generation are coming to rule the world
29 February 2012, 1:12AM
MadScam
Please Don't Tell my Mother I Work in Advertising!
06 March 2012, 10:24PM
WPP doesn't know where its next billion is coming from!
01 March 2012, 4:05PM
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