Wednesday 21 March 2012

Campaign Daily Fix - Huggies, Quorn, Zipcar, Colgate-Palmolive, FitFlop, Israeli tourism

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Latest News
Huggies launches biggest ad campaign in four years
by Sara Kimberley,
21 March 2012, 11:51AM
Huggies launches biggest ad campaign in four years
Kimberly-Clark-owned nappy brand, Huggies, is launching its biggest advertising campaign in more than four years.
Quorn forced to back down on overfishing claim
by John Reynolds,
21 March 2012, 09:23AM
Quorn forced to back down on overfishing claim
Quorn, the meat and fish substitute, has been forced to amend a claim on its website that said "popular fish like cod and tuna are endangered by overfishing", after a complaint by The Seafish Industry Authority.
UM lands Zipcar's £4m planning and buying account
by Nick Batten,
21 March 2012, 09:47AM
UM lands Zipcar's £4m planning and buying account
Zipcar, the car-sharing network, has appointed the Interpublic Group agency UM London to handle its media business, estimated to be worth £4m.
Sanex ad banned for natural ingredient implication
by Matthew Chapman,
21 March 2012, 07:00AM
Sanex ad banned for natural ingredient implication
Colgate-Palmolive has been rapped by the ad watchdog over a campaign for its Sanex Zero% bathing range that misleadingly implied its products were free of man-made chemicals.
FitFlop appoints Walker Media to estimated £1.2m media account
by Maisie McCabe,
21 March 2012, 12:16PM
FitFlop appoints Walker Media to estimated £1.2m media account
FitFlop, the footwear brand, has appointed Walker Media, the M&C Saatchi-owned media agency, to its media planning and buying account after a competitive pitch.
Israeli tourism ad misled readers over state boundaries
by Daniel Farey-Jones,
21 March 2012, 07:00AM
Israeli tourism ad misled readers over state boundaries
The Advertising Standards Authority (ASA) has banned a press ad promoting tourism in Israel, for implying occupied territories such as the Golan Heights were part of the state of Israel.
Promotion: AdPrint 2012 introduces two competitions: ADVERTISING ANGELS and DESIGN ANGELS

Competition Juries led by Al Moseley (180 amsterdam) and Pum Lefebure (DESIGN ARMY). Entries open until March 30th. Available categories: Print, OOH, Graphic Design plus Crafts and Individuals.  More >

Latest Work
Waitrose 'Heston's Earl Grey and mandarin hot cross buns' by BBH
20 March 2012, 09:59AM
Waitrose 'Heston's Earl Grey and mandarin hot cross buns' by BBH
The Waitrose Easter campaign features a very young Heston Blumenthal and promotes his special brand of hot cross buns.
Visa Europe 'flow faster' by Saatchi & Saatchi
19 March 2012, 11:45AM
Visa Europe 'flow faster' by Saatchi & Saatchi
Visa Europe has unveiled its new 2012 advertising campaign, featuring the sprinter Usain Bolt.
Powerade 'London 2012' by Mother
19 March 2012, 11:31AM
Powerade 'London 2012' by Mother
Powerade, a sponsor of London 2012, is launching an on-pack promotion, giving away a Powerade Olympic Games Sports Bottle free with every purchase.
HSBC 'serious play' by JWT London
19 March 2012, 12:06PM
HSBC 'serious play' by JWT London
HSBC has launched an integrated campaign to promote its sponsorship of the 2012 Cathay Pacific/HSBC Hong Kong Sevens tournament, which takes place from 23-25 March.
Age UK 'cake' by Karmarama
19 March 2012, 12:20PM
Age UK 'cake' by Karmarama
A new animated TV spot for Age UK focuses on the variety of ways that the charity's services can help improve later life, via the medium of cake decoration.
B&Q 'you can do it' by McCann Erickson
19 March 2012, 12:38PM
B&Q 'you can do it' by McCann Erickson
B&Q has released its new spring/summer marketing campaign aimed at inspiring customers with the confidence to improve their homes and gardens.
Also in the News
ISBA Conference: Advertisers must prove their economic worth
by Gemma Charles, 21 March 2012, 11:35AM
Sky names its internet television platform Now TV
by Mark Banham, 21 March 2012, 10:48AM
Zeebox to introduce voting payments feature
by Sarah Shearman, 21 March 2012, 10:38AM
O2 launches review ahead of customer experience revamp
by Matthew Chapman, 21 March 2012, 09:22AM
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