Campaign Daily Fix - Premier Foods, Department of Health, Heineken, Campaign Viral Chart, Labour, Lida

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest News Premier Foods consolidates brands into JWT and McCann by Daniel Farey-Jones, 16 March 2012, 11:20AM Premier Foods has consolidated eight key brands into JWT London, which picks up four including Hovis, and McCann London, in a move that means Dare loses five brands and 101 its Mr Kipling account. Department of Health appoints DraftFCB to health visitor brief by Sara Kimberley, 16 March 2012, 08:00AM The Department of Health has appointed DraftFCB London to handle a direct marketing and CRM brief to recruit health visitors. Heineken hands Strongbow Gold global digital task to Work Club by Sarah Shearman, 16 March 2012, 08:30AM Heineken is planning to roll out Strongbow Gold cider across 10 new territories and has appointed Work Club to handle the digital marketing activity. Campaign Viral Chart: Angry Birds burst in but Kony keeps spreading by Ben Hall, 16 March 2012, 08:41AM The 'Kony 2012' film is again top of the viral chart this week after being shared another three million times, while Angry Birds bursts in ahead of AMV's '"round up your mates" St Patrick's Day viral for Guinness. Labour seeks ban on junk-food ads by Our Parliamentary correspondent, 15 March 2012, 10:30AM The advertising and food industries face another battle after the launch of a campaign to ban junk-food commercials before 9pm. Lida bulks up creative department by Daniel Farey-Jones, 16 March 2012, 10:43AM Lida has hired creative team Andy O'Carroll and Spencer White to work primarily on its Ikea account, as part of a number of new appointments. Latest Work Tesco 'little waiters' by The Red Brick Road 14 March 2012, 03:30PM Tesco has launched a spot in the run-up to Mother's Day. Nissan Juke 'built to thrill' by TBWA\London 14 March 2012, 03:47PM TBWA has created a pan-European campaign for the Nissan Juke, communicating the brand's new positioning: "Nissan. Innovation that excites." Starbucks 'names' by AMV BBDO 14 March 2012, 02:23PM Starbucks launched its biggest-ever advertising campaign in the UK, inviting customers to come into a store before noon on 14 March to receive a free latte. Harvester 'junior chef' by JWT London 14 March 2012, 12:42PM Mitchells & Butlers is launching an integrated marketing campaign to support its biggest restaurant brand, Harvester. Stella Artois 4% 'lift' by Mother 14 March 2012, 12:54PM Stella Artois has launched a TV advertising campaign for its 4% variant. Also in the News Plum makes first foray into TV by John Reynolds, 16 March 2012, 09:04AM Matt James steps down as managing director of Starcom by Mark Banham, 15 March 2012, 02:53PM Groupon agrees to change practices and says sorry after OFT investigation by Sarah Shearman, 16 March 2012, 01:00PM Trinity Mirror brings together national and regional digital teams by Daniel Farey-Jones, 16 March 2012, 11:45AM Primesight replace Clarkson with Amscreen's Chris Forrester by Arif Durrani, 16 March 2012, 11:41AM Latest Blog Entries My SXSW Diary: Heading Home alexmiller, 16 March 2012, 12:03PM Recession watch: the alternative economic indicators Chris Ingram, 16 March 2012, 11:03AM Adland Heaven and Hell pt 2 - Graham Duff Pauline Naylor, 15 March 2012, 1:03PM Anti trending â€" a threat to Channel 4seven ? MARTIN BOWLEY, 14 March 2012, 10:03PM My SXSW Diary: Days 3 and 4 - Pinterest, Segways and Al Gore alexmiller, 14 March 2012, 5:03PM My SXSW Diary alexmiller, 13 March 2012, 9:03AM Latest Jobs PLANNER roles - all levels - Digital, Strategic, Channel - London - £30k - £85k £30,000 - £80,000, London Group Business Director £55,000 - £70,000, London Account Director, Integrated / ATL, £50k - £55k up to £55k + benefits, Central London TV Producer £50,000 +, Central London Account Director - ATL £40-50k + Benefits, Central London More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2012 All rights reserved