| Latest news | |  | | | | | Heineken is planning to roll out Strongbow Gold cider across 10 new territories and has appointed Work Club to handle the digital marketing activity. | | |  | | | | | The Department of Health has appointed Draftfcb London to handle a direct marketing and CRM brief to recruit health visitors. | | |  | | | | | British Airway's Willie Walsh has given a damning verdict of the UK's current aviation policy, which includes the continued rise in Air Passenger Duty (APD), calling it an "unholy mess". | | |  | | | | | Matt James is to step down as managing director of Starcom to take up a "new challenge", after less than 18 months in the role. | | |  | | | | | The 'Kony 2012' film is again top of the viral chart this week after being shared another three million times, while Angry Birds bursts in ahead of AMV's '"round up your mates" St Patrick's Day viral for Guinness. | | |  | | | | | Matt James steps down as managing director of Starcom and McCann London hires Rob Doubal and Lolly Thomson as executive creative directors, in Brand Republic's round-up of this week's people moves in advertising, marketing and media. | | | | | Opinion | |  | | | | | One of the most common phrases used by chief executives of public companies to play down bad news is to describe certain types of cost as 'non cash' items, when quite the opposite is almost certainly true, writes Bob Willott. | | |  | | | | | Of all the topics you might have predicted would dominate debate at this year's SXSW conference, Bartle Bogle Hegarty New York and homelessness wouldn't feature. Yet the agency's Homeless Hotspots initiative has generated more ferocious comment than ... | | | | | Intelligence | |  | | | | | The plethora of patent-related court cases between major technology brands Google, Apple, Yahoo and Samsung is the result of a high-stakes strategic marketing conflict | | |  | | | | | Visa Europe's chief marketer wants its Olympics tie-up to do more than raise brand awareness around London 2012: he hopes it will change our payments behaviour, too. | | | | | | | Latest jobs | | | | | | Senior Pitch Manager | | Recruiter Adam Recruitment | | Salary £60000 - £80000 per annum | | Location City of London | | |  | | |
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