Monday, 26 March 2012

Marketing Daily - Government comms boss Jenny Grey defends COI closure; plus Disney, Benetton, Asda, and Kraft

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Breaking news from Marketing
 
Breaking news from Marketing March 2012
 
Latest News
 
Government comms boss Grey defends COI closure
Gemma Charles,
26 March 2012
 

The senior civil servant in charge of government marketing campaigns has defended...

Jenny Grey: executive director of government communications
 
 
Government opens communications unit to replace COI
Ian Darby,
26 March 2012
 

The Government has confirmed that the COI, which officially closes on Friday,...

COI... officially closes on Friday
 
 
Disney launches 2-for-1 ticket deal to rescue John Carter
Nick Batten,
26 March 2012
 

Disney has launched a two-for-one ticket promotion for 'John Carter' after the...

John Carter: Disney ticket deal is aimed at rescuing poorly performing feature film
 
 
Benetton to broadcast London exhibition on stores' videowalls
Matthew Chapman,
26 March 2012
 

Benetton will link its European flagship stores together by concurrently projecting videos...

Benetton: retailer's Colors magazine will focus on three major themes this year
 
 
Asda brings back voucher activity for Easter period
Matthew Chapman,
26 March 2012
 

Asda is targeting Easter shoppers with a fresh bout of voucher activity...

Asda: re-runs voucher scheme
 
 
Government alcohol strategy comes under fire from advertisers
Gemma Charles,
26 March 2012
 

Advertisers have warned that the Government's new alcohol strategy, which sets out...

Ian Twinn: director of public affairs at Isba
 
 
Coke, Tesco, Kraft sign up to calorie reduction pledge
Gemma Charles,
24 March 2012
 

The big four supermarkets and a raft of major food companies have...

Coca-Cola: calorie reduction pledge
 
 
 
Also in the News
 
Unilever rolls out 'Flush of Fortune' game for Domestos brand
Sarah Shearman,
26 March 2012
 
BSkyB's The Cloud to provide Wi-Fi for London Overground
Sarah Shearman,
26 March 2012
 
Facebook is a lower quality medium than TV, says marketing academic
Maisie McCabe,
26 March 2012
 
 
 
Blogs
 
 
NEW Real-time Facebook Insights for the first time ever!
Mark Tomkins, TDA
 

We all know that data is everything. But not if it's a week out of...

 
 
Sir Dave Richards May Be A ‘Dinosaur’. But He Was Right
Unofficial Partner
 

Sir Dave Richards was called a ‘dinosaur in a suit’ in The Daily Telegraph...

 
 
Google’s slow-mo train crash #2
Alan Mitchell
 

It's a year since I wrote a post suggesting that Google was a 'slow mo train crash unfolding'. Google...

 
 
151 Things Ed Vaisey Could Learn From The Olympics
Unofficial Partner
 

Ed Vaizey, the culture minister, has told MPs that library services could be run be...

 
 
It’s lonely at the board
Adrian Gill (TDA)
 

A report issued by the CIM at the end of 2011 advised companies to merge...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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