Monday 19 March 2012

Campaign Daily Fix - British Airways, TBWA\London, Omnicom, Iris Worldwide, Kleenex

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Latest News
British Airways appoints OgilvyOne to global digital account
by Sara Kimberley,
19 March 2012, 12:45PM
British Airways appoints OgilvyOne to global digital account
British Airways has appointed OgilvyOne as the lead agency to handle its global digital account.
TBWA\London MD De Groose leaves
by Sara Kimberley,
19 March 2012, 11:55AM
TBWA\London MD De Groose leaves
TWBA\London's managing director Andy De Groose is leaving the agency after just 18 months at the helm.
Omnicom's 180 promotes Michael Allen to chief executive
by Nick Batten,
19 March 2012, 11:35AM
Omnicom's 180 promotes Michael Allen to chief executive
180, the creative agency owned by Omnicom, has appointed its Los Angeles managing partner Michael Allen as global chief executive.
Iris Worldwide launches SXSE1 event
by Sarah Shearman,
19 March 2012, 08:00AM
Iris Worldwide launches SXSE1 event
Iris Worldwide is launching the South-by-South-East-One global roadshow, which will host the agency's key findings and talks from the recent SXSW Interactive festival in Austin, Texas.
Kleenex to run 'wipe away' campaign for beauty line
by Loulla-Mae Eleftheriou-Smith,
19 March 2012, 12:00PM
Kleenex to run 'wipe away' campaign for beauty line
Kleenex, the Kimberly-Clark owned tissue brand, is launching a £2m campaign for its skincare range this week, using the strapline "wipe away your day".
Promotion: AdPrint 2012 introduces two competitions: ADVERTISING ANGELS and DESIGN ANGELS

Competition Juries led by Al Moseley (180 amsterdam) and Pum Lefebure (DESIGN ARMY). Entries open until March 30th. Available categories: Print, OOH, Graphic Design plus Crafts and Individuals.  More >

Latest Work
Tesco 'little waiters' by The Red Brick Road
14 March 2012, 03:30PM
Tesco 'little waiters' by The Red Brick Road
Tesco has launched a spot in the run-up to Mother's Day.
Nissan Juke 'built to thrill' by TBWA\London
14 March 2012, 03:47PM
Nissan Juke 'built to thrill' by TBWA\London
TBWA has created a pan-European campaign for the Nissan Juke, communicating the brand's new positioning: "Nissan. Innovation that excites."
Starbucks 'names' by AMV BBDO
14 March 2012, 02:23PM
Starbucks 'names' by AMV BBDO
Starbucks launched its biggest-ever advertising campaign in the UK, inviting customers to come into a store before noon on 14 March to receive a free latte.
Harvester 'junior chef' by JWT London
14 March 2012, 12:42PM
Harvester 'junior chef' by JWT London
Mitchells & Butlers is launching an integrated marketing campaign to support its biggest restaurant brand, Harvester.
Stella Artois 4% 'lift' by Mother
14 March 2012, 12:54PM
Stella Artois 4% 'lift' by Mother
Stella Artois has launched a TV advertising campaign for its 4% variant.
Also in the News
Premier Foods confirms 19% reduction in marketing spend in 2011
by John Reynolds, 19 March 2012, 11:40AM
Vodafone UK chief attacks Ofcom over 4G plans
by Sarah Shearman, 19 March 2012, 10:25AM
McDonald's kicks off Absolute breakfast show sponsorship
by Sarah Shearman, 19 March 2012, 09:07AM
Tapping into the upmarket tablet user
by Kantar Media, 19 March 2012, 08:00AM
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