| | | | After Snickers teaser campaign cleared should marketers always disclose social media campaigns? | | Jo Farmer | | 08 March 2012, 11:38AM |  Yesterday (7th March 2012) the Advertising Standards Agency announced that it has decided not to uphold the complaints about the recent high profile Twitter marketing campaign for Snickers.
I’m sure most of you are aware of the back story of how Snickers, through its parent company Mars, arranged for five celebrities to make humorous but rather incongruous tweets in quick succession. Their initial tweets made no reference to Snickers, but contained content that you would never expect from that particular celebrity, and which therefore piqued followers' interest and made some wonder whether the celebrity's Twitter account had been hacked.
| | | | Why do some PR agencies still get blogger outreach so wrong? Advice from a mummy blogger | | @gordonmacmillan | | 08 March 2012, 10:34AM |  Interesting piece on the ‘Who’s the Mummy’ blog raising the question of how PR firms can get blogger outreach so badly wrong. It is one of the most important bits of social and digital PR and it can reap great results if done well, but you only have to talk to a few people to know that many agencies are not very good at it.
| | | | Facebook spam: social network has as many as 42m fake accounts | | @gordonmacmillan | | 08 March 2012, 9:23AM |  Facebook has admitted that as many as 5% to 6% of the accounts on its social network are fictitious or duplicates. That means more than 40 million of its 845m monthly active users are fake. Facebook gave the details yesterday as it updated Wall Street and filed an amendment to its IPO and added a further 25 banking firms to its roster of underwriters, including Citigroup, and Deutsche Bank, according to the FT .
| | | | Ten of the best online ads of February | | James Grant | | 07 March 2012, 4:57PM | A lot of fan-fair around The Guardian's open journalism campaign, Three Little Pigs - but did it live up to the hype? There was a comment on here last week that many of the ads we chose for January's highlights didn't have concept. The sort of interaction we're looking for. However, you couldn't accuse this of not having a concept - surely? Very interesting and right out of the BBH playbook.
| | | | American Express customers save cash with every tweet | | Charlotte Henry | | 07 March 2012, 4:21PM |  American Express are offering savings to their customers. This one though is not through coupons or points, but via social media.
To get savings from a host of US brands, such as McDonalds, Dell, and Whole Foods, all you have to do is sync your Twitter account with Amex, and tweet using the specified hashtag for that brand. The saving then goes directly onto the synced card. For instance, if you want to get savings at Whole Foods the hashtag is #AmexWholeFoods and the appropriate saving will automatically be applied on your next purchase.
| | | | Filling the creativity gap in social media | | Neil Kleiner | | 07 March 2012, 2:12PM |  Although nearly a month ago now, I still find myself having flashbacks to a panel that I was asked to speak on during social media week entitled, “Who owns Social - Marketing, PR or Advertising?”
| | | | iPad 3 hits new search peak ahead of Apple announcement | | Polly Becker | | 07 March 2012, 1:18PM |  Some people must be sitting there vacuuming up Apple iPad 3 news like a Dyson. Last week alone demand for the iPad 3 information reached its peak as one in every 2000 searches online were iPad 3 related.
| | | | Google says Google+ has 100 million active users | | @gordonmacmillan | | 07 March 2012, 11:00AM |  What do you make of these numbers? Google has moved to counter the talk that Google+ is a ghost town and has published, via the New York Times, some new numbers and they are quite big, but are they the whole story?
Google says that about 50 million people who have created a Google Plus account actively use Google+-enhanced products daily and that over a 30-day period that number is 100 million active users.
| | | | When the Pinterest hype dies down... | | Peter Wood | | 07 March 2012, 9:28AM | Pinterest has been going into hyper drive of late. Everyone is keen to extoll the virtues of the new social network. The hyperbole is quite unbelievable. It's the new place to hang out, share pictures and project a lifestyle you'd like to have. I like it, it's fun, but I can't help but think there will come a point when the excitement will die down and you'll realise that it's just sharing pictures.
| | | | | | Latest jobs | | | Digital PR Executive | | Recruiter The Camping and Caravanning Club | | Salary C£24K + benefits | | Location Based at Coventry | | | | |  | | |
No comments:
Post a Comment