| | | | Are your customers Pinterested? | | Tom McCann | | 20 March 2012, 1:07PM |  I'm going to try and not let this post fall into the trap of Pinterest-bashing as seems to be increasingly easy to do so these days. The inevitable backlash from Pinterest being the cool new kid on the block is in full swing, and for all the fawning, doe-eyed 'Pinthusiasts' clamoring to praise the site, and all the marketers running round like headless chickens trying to discover how best to use it for selling stuff, there's the growing band of dissenters taking the contrary opinion.
| | | | Saba - giving your role in business some Klout | | Charlotte Henry | | 20 March 2012, 12:07PM |  Saba, a human resources software company, is realeasing a new social network designed to show your business what your work is worth. It is called the Saba People Cloud, and it takes your social interactions on the network, and comments and feedback on the content you post, and gives it a value for the company, as your People Quotient (pQ) score. Think Klout, but for human resources.
| | | | | | | Plot revenge on call centres with this new app | | LBi Brain | | 19 March 2012, 11:59AM | Please hold Thanks to call centres the British people are a lot like Debbie Harry's Blondie: 'Hanging on the Telephone'. According to a recent report, we typically waste around 45 hours each year waiting to be connected to a call centre representative.
| | | | | | | Fashion brand offers discounts based on size of your social network | | @gordonmacmillan | | 19 March 2012, 10:42AM |  Interesting idea from Californian-based fashion brand Volga Verdi, which specialises in “superbright clothing”, that is offering its customers discounts depending on size of their social networks.
It is tempting customers with pp to 50% discounts based on how many friends or followers they have and providing you complete a number of actions.
| | | | Facebook: Goodbye default landing, hello Timeline | | Richard Jones | | 19 March 2012, 10:42AM |  Brands have been left scratching their heads as they wave goodbye to their beloved Facebook default landing pages. At its Marketing Conference in New York, Facebook announced a raft of changes to benefit advertisers' use of the platform, but the loss of default landing has caught some brands off guard. This seemingly small change means major rethinks for most brands. Clearly, Facebook strategies have to be rethought, but this also has implications for brands' overall marketing strategies.
| | | | Google ad revenues bigger than entire US newspaper industry [print is dead] | | @gordonmacmillan | | 16 March 2012, 12:41PM |  Google’s advertising revenues are now bigger than the entire US newspaper industry combined, according to new figures published by the Newspaper Association of America.
It has just published its newspaper advertising statistics for 2011 that say the industry posted total ad revenues of $23.9bn, according to Poynter.
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Barack Obama’s campaign team has long been praised for it’s innovative use of 
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