Breaking news from Brand Republic - Shop Direct, P&G, Kraft, Nobia, Starbucks

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Shop Direct calls £17m ad pitch by Anne Cassidy 22 March 2012, 08:00AM Shop Direct Group is reviewing its £17 million advertising business in a bid to consolidate the accounts for Very.co.uk, Isme and Littlewoods into one agency. P&G marketing chief urges 'do and learn' experimental culture by Staff 22 March 2012, 08:40AM Procter & Gamble (P&G) global marketing and brand-building officer Marc Pritchard has encouraged UK marketers to adopt a "do and learn" experimental culture in the face of changing consumer behaviour. P&G Marc Pritchard: The full WACL speech by Rachel Barnes 22 March 2012, 08:31AM As an industry, we have the opportunity to make everyday connections with people that others can only dream of. We have the opportunity to create the kind of ideas that transform how people feel about brands and companies; that inspire passionate fol... Kraft Foods kick-off digital roster review by Sara Kimberley 22 March 2012, 08:00AM Kraft Foods is looking to create a UK digital roster across its brand portfolio. Nobia launches £40m pan-Euro ad contest by Sara Kimberley 22 March 2012, 08:00AM Nobia, which owns the Magnet kitchen brand, is reviewing its estimated £40 million pan-European advertising account. Swap social media for TV unless you have a million fans, says Diageo marketer by Gemma Charles 22 March 2012, 08:35AM Brands should abandon social networks if they are unable to build communities of a million consumers, according to Philip Gladman, Diageo's western Europe white spirits marketing director. Starbucks enters energy drinks market with green coffee by Sarah Shearman 22 March 2012, 08:50AM Starbucks is making a foray into energy drinks with a low calorie fruit juice containing green coffee extract. ISBA Conference: Olympic Games is 'not a brand, but a movement' by Noelle McElhatton 21 March 2012, 04:15PM Locog's chief marketer has claimed that the Olympic Games is not a brand in the traditional sense but rather a "movement that is never satisfied and is always moving forward". Agencies line up for £5 million Claims Direct by Katherine Levy 22 March 2012, 08:00AM Claims Direct, the personal injury compensation business, is reviewing its £5 million advertising account. Opinion Katherine Levy: The big bad wolf in the story is actually The Guardian itself by Katherine Levy 22 March 2012, 08:00AM Three little pigs. Russell Davies: Ad creatives could find their jobs under threat - from robots by Russell Davies 22 March 2012, 08:00AM Who, would you say, in the marketing and communications world, has been least affected by the technological developments of the past 20 years? Intelligence All about ... Twitter's sixth birthday by 22 March 2012, 08:00AM The social network hasn't taken long to grow up, Alasdair Reid writes. Double Standards - How can barter add value to your media budget? by 22 March 2012, 08:00AM Barter is an attractive option for all types of advertisers these days, two experts say - and not just in times of economic hardship. Also in the news Osborne reveals tax breaks for video games producers by John Reynolds, 21 March 2012, 04:14PM Sky names its internet television platform Now TV by Mark Banham, 21 March 2012, 10:48AM Huggies launches biggest ad campaign in four years by Sara Kimberley, 21 March 2012, 11:51AM Digital marketing to be central to England's rugby World Cup by John Reynolds, 21 March 2012, 08:25AM Waitrose launches Easter ad starring 10-year-old 'Heston' by Matthew Chapman, 20 March 2012, 12:36PM O2 launches review ahead of customer experience revamp by Matthew Chapman, 21 March 2012, 09:22AM Latest Blog Entries Starbucks logo gets greener as does McDonald's. Chris Arnold, 22 March 2012 Asia 2 - America 1 Chris J Reed, 22 March 2012 Tweet-a-beer Greg Taylor, 21 March 2012 SHINEDOWN, Shine Up and Shine on! Chris J Reed, 21 March 2012 Adland Heaven and Hell pt 3 - Marc Mendoza Pauline Naylor, 20 March 2012 Latin America and Ad Festivals Margaret Rose Grigsby, 20 March 2012 Latest jobs Business Director - Digital Creative Agency Recruiter The Blueprint Salary £70000 - £75000 per annum + bonus + package Location London Marketing Assistant Recruiter Gabriele Skelton Salary £25k Location London Middleweight Graphic Designer Recruiter AF Selection Salary £20,000-£25,000 Location West Midlands Account Director / Senior Account Director: digital & direct marketing - one of the most highly acclaimed creative digital agencies in London Recruiter Firehorse Salary c.£50k dep on exp Location London Brand Manager - Bespoke Foods Recruiter Tarsh Lazare Marketing Recruitment Salary Competitive salary + benefits Location Vauxhall, London Assistant Brand Managers Recruiter Tarsh Lazare Marketing Recruitment Salary £24K-£28K + Benefits Location York BR Insight Social Media Mastery: Making Technology Work for You (Webcast) Sometimes you may feel bombarded by all the demands that email, social n... Online Advertising in 2012: A Waste Of Time Or Improving Your Bottom Line? (Webcast) With the explosion of online advertising, many brands have taken a scatt... How To Measure Your Success On eBay And Amazon (Whitepaper) Understanding your online performance on eBay and Amazon is central to i... Cutting Edge Search: Innovations To Drive Mobile Sales (Webcast) Social media, local search and mobile search are colliding as people gra... Content is Marketing Currency (Whitepaper) Instead of buying ad space and lists or chasing journalists for press cl... Email Marketing and How to Stay Within EU Laws (Whitepaper) The legislation surrounding B2B email marketing is at best vague, and of... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders