Thursday, 22 March 2012

Digital AM - LoveFilm, Kraft, Puma, Wowcher, the Budget

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Digital AM
Latest news
LoveFilm's streaming service overtakes rentals
LoveFilm's streaming service overtakes rentals
by Sarah Shearman
22 March 2012, 10:13AM
Lovefilm's streaming service has overtaken its DVD and BlueRay disc rentals for the first time, as its subscribers are watching more films and TV shows over the internet than ever before.
Kraft Foods kicks off digital roster review
Kraft Foods kicks off digital roster review
by Sara Kimberley
22 March 2012, 08:00AM
Kraft Foods is looking to create a UK digital roster across its brand portfolio.
Swap social media for TV unless you have a million fans, says Diageo marketer
Swap social media for TV unless you have a million fans, says Diageo marketer
by Gemma Charles
22 March 2012, 08:35AM
Brands should abandon social networks if they are unable to build communities of a million consumers, according to Philip Gladman, Diageo's western Europe white spirits marketing director.
Kitcatt Nohr Digitas wins Puma Social
Kitcatt Nohr Digitas wins Puma Social
by Sara Kimberley
22 March 2012, 10:30AM
Puma, the sportswear brand, has appointed Kitcatt Nohr Digitas to handle its global social media account for its Teamsport business.
Real Radio partners Wowcher to launch daily deals service
Real Radio partners Wowcher to launch daily deals service
by Nick Batten
22 March 2012, 10:20AM
The Real Radio Network is set to launch a regionally focused special offers service to its listeners thanks to a new media partnership with daily deals business, Wowcher.co.uk.
Osborne reveals tax breaks for video games producers
Osborne reveals tax breaks for video games producers
by John Reynolds
21 March 2012, 04:14PM
The Government is to introduce tax breaks for the UK's troubled games industry, while the level of excise duty on all alcoholic drinks will remain unchanged, with no price increases on beer, wine or spirits, according to today's Budget.
Also in the news
ISBA Conference: Social media measurement is 'growing up'
by Sarah Shearman, 21 March 2012, 01:30PM
ISBA Conference: Mobile can become 'seventh mass media'
by Daniel Farey-Jones, 21 March 2012, 01:07PM
ISBA Conference: President spotlights online behavioural ads debate
by Daniel Farey-Jones, 21 March 2012, 09:56AM
Sky names its internet television platform Now TV
by Mark Banham, 21 March 2012, 10:48AM
From the blogs
Brands should forget social media unless they can get a million fans, says top marketer. Wrong.
@gordonmacmillan
22 March 2012, 11:12AM
A corking idea
Greg Taylor
22 March 2012, 10:07AM
Mail Online overtakes New York Times' daily traffic
@gordonmacmillan
22 March 2012, 10:04AM
Why Social Proof is critical to online success
Mark Schaefer
22 March 2012, 8:59AM
Starbucks logo gets greener as does McDonald's.
Chris Arnold
22 March 2012, 2:18AM
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