Wednesday, 7 March 2012

Marketing Daily - FACEBOOK SPECIAL - Facebook's new ad platform explained and reviewed. Plus Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

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Breaking news from Marketing
 
Breaking news from Marketing March 2012
 
Latest News
 
Industry verdict: Facebook's new ad platform explained and reviewed
Sarah Shearman,
07 March 2012
 

The platform is attempting to convince marketers of the value of its...

Industry verdict: Facebook's new ad platform explained and reviewed
 
 
Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?
Adam Woods,
06 March 2012
 

Last year Diageo and Heineken inked large-scale direct deals with Facebook. These...

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?
 
 
This week's Marketing cover: Illustrating the Facebook Direct Deals story
07 March 2012
 

Work Club chief executive Martin Brooks, creative partner Ben Mooge and designer...

Marketing cover image: by Martin Brooks, Ben Mooge and Dan Scott (7 March 2012)
 
 
Editor's comment: Facebook ad embrace is logical but is a gamble for brands and the platform itself
Noelle McElhatton,
07 March 2012
 

If Facebook's desire for ads were ever in doubt, its inaugural marketing...

Noelle McElhatton
 
 
Ad watchdog clears Snickers' celeb Twitter campaign
John Reynolds,
07 March 2012
 

The advertising watchdog has cleared Snickers' controversial Twitter campaign after ruling that...

Katie Price: ASA clears her Snickers tweets
 
 
Industry View: Will Apple unveil an iPad 3 tonight?
Matthew Chapman,
07 March 2012
 

With speculation running rife that Apple is to unveil a successor to...

Adam Leven, Ilicco Elia, Oli Newton and Steve Clarke
 
 
VisitEngland calls on celebrities to kick start £5m domestic tourism push
Loulla-Mae Eleftheriou-Smith,
07 March 2012
 

VisitEngland, the tourism body, has recruited Stephen Fry, Rupert Grint, Julie Walters...

Visit England: Rupert Grint stars in the latest campaign
 
 
Santander targets females with 'more human' marketing strategy
Alex Brownsell,
07 March 2012
 

Santander has overhauled its marketing strategy in favour of a more "human"...

Santander: moving away from previous corporate image advertising
 
 
Holiday Inn promotes Olympic Village association with campaign
Loulla-Mae Eleftheriou-Smith,
07 March 2012
 

Holiday Inn is kicking off a £5m campaign to boost awareness of...

Holiday Inn: ad features BMX world champion Shanaze Reade
 
 
Kinder Bueno launches 'Try Me Free' customer acquisition drive
Matthew Chapman,
07 March 2012
 

Chocolate brand Kinder Bueno is attempting to attract new consumers with a...

Kinder Bueno: chocolate brand offers 5.5 million products in try me free promotion
 
 
 
Also in the News
 
Revolution: Mobile World Congress: The trends taking mobile by storm
George Nimeh,
06 March 2012
 
Revolution: Mobile World Congress: A delegate's view
Eric Bader,
06 March 2012
 
Google rebrands Android app market as Google Play
Ed Owen,
07 March 2012
 
John Lewis and Waitrose profits drop
Matthew Chapman,
07 March 2012
 
 
 
Blogs
 
 
George Smith: We will miss this brilliant maverick
Chris Barraclough
 

George Smith was the man who single-handedly shook up a worthy but dull industry, then obsessed with science, analysis and...

 
 
Forget your carbon footprint… what’s your handprint?
Mark Tomkins, TDA
 

A simple nudge. Sometimes that's all its takes to transform people's behaviour on a grand...

 
 
Letting customers be part of the story
Neil Fox, TDA
 

If you asked any 100 marketing managers about their long-term goals, I reckon 99 would...

 
 
Mr. & Mrs A. N. Other â€" rediscovering Delight to create change
Jonathan Weeks
 

This week I had the chance to speak with a client on creating change...

 
 
Derek Holder â€" a star is lost
Heather Westgate, TDA
 

The direct marketing industry lost one of its biggest stars this week. Sadly, Professor...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Brand Manager - Digital, Jarlett de Grouchy £42000 per annum + Benefits, Berkshire

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Account Manager, The Marketing Store £25,000-30,000 dependent on experience, Southwark, London

Category Manager - Impulse Channel, First Drinks Highly competitive salary, £6,000 car allowance and a generous bonus 30%, Based at our prestigious offices in Hook.

Search (SEO) Manager - Market Leading Brand, Ad Lib £ Competitive, Dorset

Digital Content Manager - Leading B2C Brand, Ad Lib £30k - £35k + Benefits, Bristol

Head of Customer Engagement, EMR £65000 - £80000 per annum, North West England

Freelance Packaging Artworker/Visualiser, Gemini Search £900 per week, London

Senior Digital Planner - Australia, ECOM Recruitment £100 - £120k + bonus + benefits, Australia

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