Tuesday, 13 March 2012

Marketing Daily - Coke eyes Olympic velodrome naming rights; plus Twitter, Nissan, SXSW, Ben & Jerry's and Domino's Pizza

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Breaking news from Marketing
 
Breaking news from Marketing March 2012
 
Latest News
 
Coca-Cola eyes Olympic velodrome naming rights
John Reynolds,
13 March 2012
 

Coca-Cola is aiming to capitalise on its sponsorship of London 2012 by...

Coca-Cola: eyes velodrome naming deal
 
 
Twitter in Locog tie-up to prevent ambush marketing
13 March 2012
 

Twitter has agreed to help foil Olympic ambush marketing attempts by brands,...

Twitter: ongoing LOCOG talks
 
 
Nissan switches ad focus to 'innovation'
Loulla-Mae Eleftheriou-Smith,
13 March 2012
 

Nissan is moving away from its urban-themed ad campaigns with a fresh...

Nissan Juke: 'built to thrill' by TBWA\London
 
 
SXSW: Five hot topics at SXSW Interactive
Sarah Shearman,
13 March 2012
 

More than 20,000 digital and agency creatives and brand marketers flocked to...

Talks: Events at the five-day SXWS Interactive included 'fireside chats'
 
 
SXSW: PepsiCo global chief highlights digital 'strategic imperative'
Sarah Shearman,
13 March 2012
 

PepsiCo plans to forge a deeper relationship with Silicon Valley while expanding...

SXSW: PepsiCo global chief highlights digital 'strategic imperative'
 
 
SXSW: Hewlett-Packard urges brands to be 'digital first'
Sarah Shearman,
13 March 2012
 

Every brand should be 'digital first' to build equity through connections to...

SXSW: Hewlett-Packard urges brands to be 'digital first'
 
 
Coca-Cola launches Jesse J on-pack promo for Glaceau Vitaminwater
Loulla-Mae Eleftheriou-Smith,
13 March 2012
 

Glaceau Vitaminwater, the "enhanced" water brand from Coca-Cola, has launched an on-pack...

Jessie J: promotes the limited edition Vitaminwater bottle
 
 
Domino's readies debut Facebook TV ad
John Reynolds,
13 March 2012
 

Domino's has produced its first-ever Facebook specific TV advert, which will highlight...

Domino's: pizza supplier strengthens social media ties
 
 
Ben & Jerry's renames ice-cream in support of gay marriage
Loulla-Mae Eleftheriou-Smith,
13 March 2012
 

Ben & Jerry's, the Unilever ice-cream brand, is changing the name of...

Ben & Jerry's: rolls out Apple-y Ever After flavour
 
 
 
 
Blogs
 
 
Quality, not quantity â€" influence in multi-channel marketing: five pillars of knowledge
James Murray
 

In 2012, the message to marketers continues to be, 'work harder and work smarter' if...

 
 
Life’s a beach: how Brazilian brands went global
Brand Learning
 

This post is provided by the Ana Maria Santos, Partner & Managing Director (US &...

 
 
A lie has speed, but truth has endurance
Jonathan Weeks
 

When things don't go to plan for your brand, what next? Bad news abounds…...

 
 
George Smith: We will miss this brilliant maverick
Chris Barraclough
 

George Smith was the man who single-handedly shook up a worthy but dull industry, then obsessed with science, analysis and...

 
 
Forget your carbon footprint… what’s your handprint?
Mark Tomkins, TDA
 

A simple nudge. Sometimes that's all its takes to transform people's behaviour on a grand...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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