| 50% of people feel overwhelmed by brand messages on social media | | Polly Becker | | 12 March 2012, 2:58PM |  Some new research here into people’s social media habits from polling firm TolunaQuick into what we like and dislike when it comes to social media.
It delivers a bunch of interesting findings and tips to help you plan and execute your social media PR campaigns more effectively.
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| Genius. World's shortest video ad for OCD | | @gordonmacmillan | | 12 March 2012, 11:33AM |  A very neat idea here from the International OCD Foundation. It is a one second public service ad about obsessive-compulsive disorder.
Hats off to McCann Digital Israel, which created the ad, for a great creative idea that rather than tell people what OCD is like gets them to experience one of the symptoms. Take a look.
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| Is Guided Selling the key to online selling success in 2012? | | Jonathan Ross | | 12 March 2012, 11:11AM |  Guided selling that takes online shoppers to the products they want quickly and effectively is the key to e-tail success. Here I want to talk about why online retailers need to look carefully at their data to tackle this challenge.
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| Visiting the Death Star of Texas - SXSW 2012 Day minus one | | andrew@gravitythinking | | 12 March 2012, 7:23AM |  After an eventful trip involving engine problems, missed connections and cross country transfers the UKTI SXSW mission group found itself arriving bleary eyed at Dell HQ in Round Rock Texas to a pre SXSW kick off "Unconference"
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| Live marketing + social media = True 'brand friends | | Ian Irving | | 09 March 2012, 11:29AM |  Let's face it; in today's economy and technical age you would have to be a total fool to not tie in a social media strategy to any live experience, and in fact I would even argue that a social media experience should in turn have a live strategy aligned to it. The collaboration between the two disciplines is a match made in heaven for those wishing to increase consumer interaction, influence 'pass it on' and sharing and indeed a perfect way to increase true 'brand friends'
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| BBC one of the top ten most retweeted brands on Twitter | | @gordonmacmillan | | 09 March 2012, 10:30AM |  What’s the Holy Grail of Twitter? According to most it is followers and once you have them what you need is retweets.
This study from Track Social names what it says are the Top Ten most retweeted brands in the US. It is an odd mix of religion, sport and news, but the BBC is in there too.
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| Social Media and the fall of the Murdoch Empire | | Mark Rock | | 09 March 2012, 9:20AM |  As the Leveson inquiry rattles on, every day seems to uncover a new angle to what can truly be called a scandal (today whether Rupert Murdoch is a fit and proper owner for BSkyB)- proving once again that sometimes truth really is more bizarre than fiction. Headline-writers had a field day when it emerged that the Met Police had ‘loaned’ ex-News International chief executive, Rebekah Brooks, a horse. In the midst of allegations of bribery, corruption and inappropriate relations between the media empire and the police force, this slightly surreal turn of events did nothing to stem the rising tide of evidence against News International.
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