Friday 23 March 2012

Global Bulletin from Brand Republic - Cadbury, Activision, Mindshare, Cannes Lions, BMB

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Latest news
Cadbury division set to become Mondelez International
Cadbury division set to become Mondelez International
by John Reynolds
22 March 2012, 09:32AM
Kraft is proposing to change the name of its international snacks business, including Cadbury, to Mondelez International, which is intended to mean "delicious world".
MEC retains $100m Activision international account
MEC retains $100m Activision international account
by Maisie McCabe
23 March 2012, 09:07AM
Activision, the gaming company behind the 'Call of Duty' franchise, has reappointed MEC as its media agency in all markets outside North America, including the UK.
Brooks lands global marketing role at Mindshare
Brooks lands global marketing role at Mindshare
by Mark Banham
20 March 2012, 04:32PM
Mindshare Worldwide has appointed Greg Brooks, C Squared's content strategy director, to the new position of global marketing director.
Cannes Lions unveils Press, Outdoor, Media and Direct juries
Cannes Lions unveils Press, Outdoor, Media and Direct juries
by Arif Durrani
23 March 2012, 09:47AM
The Cannes Lions International Festival of Creativity has unveiled the members of the 2012 Press, Outdoor, Media and Direct Lions juries, led by representatives from JWT, Ogilvy & Mather, OMD Worldwide and Y&R Interactive.
BMB wins Bill & Melinda Gates Foundation brief
BMB wins Bill & Melinda Gates Foundation brief
by Anne Cassidy
22 March 2012, 11:05AM
The Bill & Melinda Gates Foundation has hired Beattie McGuinness Bungay to work on global communications projects.
Karen Millen launches worldwide brand experience initiative
Karen Millen launches worldwide brand experience initiative
by Matthew Chapman
23 March 2012, 12:00PM
Womenswear retailer Karen Millen is pursuing a new strategy to align the brand experience across its website and 40 showcase stores around the world, including London's Regent Street.
Also in the news
Facebook confirms purchase of technology patents from IBM
by Sarah Shearman, 23 March 2012, 09:06AM
Vodafone revamps global comms with new hires and City agency
by Alec Mattinson, 22 March 2012, 07:00AM
Nobia launches £40m pan-Euro ad contest
by Sara Kimberley, 22 March 2012, 08:00AM
Ask.com's senior global marketing director departs as marketing shifts to US
by Sarah Shearman, 21 March 2012, 09:27AM
Starcom managing director Matt James takes Microsoft Australia post
by Mark Banham, 20 March 2012, 11:44AM
Edelman relaunches global employee relations practice
by Alec Mattinson, 23 March 2012, 10:19AM
From Singapore - Chris Reed on partnership marketing
Coca Cola gets iced by Americans who can't read.....
23 March 2012, 12:23AM
Asia 2 - America 1
22 March 2012, 1:01AM
SHINEDOWN, Shine Up and Shine on!
21 March 2012, 5:39AM
The name's Heineken, James Heineken
14 March 2012, 2:26AM
Men in Black III's out of this world HTC brand partnership
12 March 2012, 1:36AM
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