Tuesday, 6 March 2012

Marketing Daily - O2 plans radical digital revamp of 'confusing' brand website; plus Ryanair, GiffGaff, LG Mobile and Tesco's new Facebook game

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Breaking news from Marketing
 
Breaking news from Marketing March 2012
 
Latest News
 
O2 plans radical revamp of 'confusing' brand website
Sarah Shearman,
06 March 2012
 

O2 is to overhaul its customer service and rebuild its 'confusing and...

O2: planning website re-launch
 
 
'I'm our marketing director', says Ryanair boss Michael O'Leary
Loulla-Mae Eleftheriou-Smith,
06 March 2012
 

Michael O'Leary, chief executive of Ryanair, has dismissed the possibility of changing...

Michael O'Leary: not hiring an external advertising agency
 
 
Tesco debuts 'Delivery Dash' Facebook game
Gemma Charles,
06 March 2012
 

Tesco is seeking to build brand engagement with customers through the launch...

Tesco 'Delivery Dash' Facebook game
 
 
GiffGaff hires former Procter & Gamble marketer Jenkins
Sarah Shearman and Maisie McCabe,
06 March 2012
 

Giffgaff, O2's community-led mobile operator, has hired Emma Jenkins, former top digital...

Emma Jenkins: joining GiffGaff
 
 
LG readies £11m investment to revive mobile proposition
Matthew Chapman,
06 March 2012
 

LG Electronics is to invest £11m in campaigns intended to create a...

LG: push behind L-Series and LG Optimus 4X HD smartphones
 
 
Sony Mobile promotes Cherry to fill vacant marketing director role
Matthew Chapman,
05 March 2012
 

Sony Mobile has promoted head of product management Catherine Cherry to the...

Sony Mobile: highlighting the Experia S phone in latest marketing drive will push the
 
 
 
Also in the News
 
Krispy Kreme reignites UK push with new outdoor ads
Loulla-Mae Eleftheriou-Smith,
06 March 2012
 
Guinness launches St Patrick's Day sheep dog viral
Matthew Chapman,
06 March 2012
 
 
 
Blogs
 
 
George Smith: We will miss this brilliant maverick
Chris Barraclough
 

George Smith was the man who single-handedly shook up a worthy but dull industry, then obsessed with science, analysis and...

 
 
Forget your carbon footprint… what’s your handprint?
Mark Tomkins, TDA
 

A simple nudge. Sometimes that's all its takes to transform people's behaviour on a grand...

 
 
Letting customers be part of the story
Neil Fox, TDA
 

If you asked any 100 marketing managers about their long-term goals, I reckon 99 would...

 
 
Mr. & Mrs A. N. Other â€" rediscovering Delight to create change
Jonathan Weeks
 

This week I had the chance to speak with a client on creating change within...

 
 
Derek Holder â€" a star is lost
Heather Westgate, TDA
 

The direct marketing industry lost one of its biggest stars this week. Sadly, Professor...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Brand Manager - Digital, Jarlett de Grouchy £42000 per annum + Benefits, Berkshire

Product and Communications Manager, Porsche Cars Great Britain Ltd Competitive Salary and benefits package including a company car, Reading, Berkshire

Senior Strategic Planner, Dynamic New Alliances £90K, France - Paris

Account Manager, The Marketing Store £25,000-30,000 dependent on experience, Southwark, London

Category Manager - Impulse Channel, First Drinks Highly competitive salary, £6,000 car allowance and a generous bonus 30%, Based at our prestigious offices in Hook.

Search (SEO) Manager - Market Leading Brand, Ad Lib £ Competitive, Dorset

Database Marketing Manager, Better Placed Recruitment £40000 - £45000 per annum + + Bens, Leeds

TELEMARKETING EXEC / SALES AGENT / OUTBOUND SALES - (DIGITAL AGENCY) - MIDLANDS, Guru Careers £18-22K (DOE), Leicester (LE17)

Digital Strategist, PFJ £30000.00 - £40000.00 per annum, London

Freelance Mid-Weight Designer, Gemini Search £1200 per week, London

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