Monday 19 March 2012

Marketing Daily - Sony Mobile unveils 'made of imagination' global relaunch campaign; plus Vodafone, Ask Jeeves, Lynx, and Premier Foods

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Breaking news from Marketing
 
Breaking news from Marketing March 2012
 
Latest News
 
Sony Mobile readies 'made of imagination' global push
Matthew Chapman,
19 March 2012
 

Sony Mobile is launching a global campaign this Saturday with a 60-second...

Sony Mobile: 'made of imagination' campaign by Wes Anderson
 
 
Vodafone UK chief attacks Ofcom over 4G plans
Sarah Shearman,
19 March 2012
 

Vodafone's UK chief executive Guy Laurence has hit out at Ofcom, accusing...

Vodafone: current TV ad highlights its call back offering
 
 
Olympic Torch Relay route revealed
John Reynolds,
19 March 2012
 

The Olympic Torch Relay route around UK has been laid out and...

Olympic Torch Relay: Locog unveils the route
 
 
IHG launches hotel brand for Chinese consumers
Loulla-Mae Eleftheriou-Smith,
19 March 2012
 

InterContinental Hotels Group (IHG), is launching its first hotel brand specifically for...

IHG: hotel group launches Chinese brand
 
 
Ask Jeeves boosts Q&A positioning with first UK app
Sarah Shearman,
19 March 2012
 

Ask Jeeves, the question and answer search engine, is looking to reinvigorate...

Ask Jeeves: search engine launches its first iPhone trivia app in the UK
 
 
Lynx sponsors panda mating programme at Edinburgh Zoo
Loulla-Mae Eleftheriou-Smith,
19 March 2012
 

Lynx, the Unilever-owned grooming brand, is sponsoring the giant panda mating programme...

Lynx Attract: promotes product on live feed from Edinburgh Zoo's panda cam
 
 
Premier Foods confirms 19% reduction in marketing spend in 2011
John Reynolds,
19 March 2012
 

Premier Foods, the maker of Mr Kipling and Batchelors products, has revealed...

Hovis: one of Premier Foods' eight power brands
 
 
Carbonated drinks dominate in recessionary climate, says Britvic
Loulla-Mae Eleftheriou-Smith,
19 March 2012
 

Carbonated drinks are dominating the soft-drinks category as the recession causes consumers...

Carbonated drinks: consumers stick to tried and tested brands
 
 
 
Also in the News
 
Kleenex to run 'wipe away' campaign for beauty line
Loulla-Mae Eleftheriou-Smith,
19 March 2012
 
British Airways appoints OgilvyOne to global digital account
Sara Kimberley,
19 March 2012
 
McDonald's kicks off Absolute breakfast show sponsorship
Sarah Shearman,
19 March 2012
 
 
 
Blogs
 
 
Google’s slow-mo train crash #2
Alan Mitchell
 

It's a year since I wrote a post suggesting that Google was a 'slow mo train crash unfolding'. Google...

 
 
151 Things Ed Vaisey Could Learn From The Olympics
Unofficial Partner
 

Ed Vaizey, the culture minister, has told MPs that library services could be run be...

 
 
It’s lonely at the board
Adrian Gill (TDA)
 

A report issued by the CIM at the end of 2011 advised companies to merge...

 
 
Making sense of data â€" Getting from A to Z with a Single Customer View
Marie Myles
 

Many organisations are lost in masses of behavioural and transactional data - from product purchases,...

 
 
No matter what you sell, you must deliver satisfaction
Jonathan Weeks
 

It all starts with a simple question: "Why do consumers buy our products?" Fundamentally...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Senior Affiliate Account Executive, Francis Consultancy Ltd £25,000 - £30,000, London

Senior Marketing Manager - FMCG, Hays £45000.00 - £50000.00 per annum, Manchester

Digital Creative Team, Apple & Ink up to £40k, London

Digital Senior Account Director - Premier League Football Club, Stonor £50k-£80k, North West England

Creative Solutions Director, round8 Up to £40k basic with benefits, In the heart of the West End.

Strategy Director, PFJ £60000.00 - £70000.00 per annum, London

New Business Sales Executive £20,000-22,000 40-50K+ OTE, Francis Consultancy Ltd £20,000-22,000 40-50K+ OTE, London

Head of Customer Analytics, Premier Consultants c. £100,000 plus benefits, Central London

Drupal Developer, Major Players £40000 per annum, London

Project Director (Integrated agency), Direct Recruitment Up to £60k, Central London

Search More Jobs
 
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