Digital AM - England Rugby 2015, Now TV, Zeebox, ISBA Conference, Ask Jeeves

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Digital marketing to be central to England's rugby World Cup by John Reynolds 21 March 2012, 08:25AM Organisers of England's rugby World Cup 2015 will try and lure rival Rugby League fans while digital marketing will be central to the promotion of the event, says Paul Vaughan, chief executive of England Rugby 2015. Sky names its internet television platform Now TV by Mark Banham 21 March 2012, 10:48AM Sky has announced that its internet television service will be called Now TV and will launch later this year. Zeebox to introduce voting payments feature by Sarah Shearman 21 March 2012, 10:38AM Zeebox, the social TV app, is to enable its users to purchase and cast real-time votes in TV shows, in a bid to provide additional revenue streams for broadcasters. ISBA Conference: President spotlights online behavioural ads debate by Daniel Farey-Jones 21 March 2012, 09:56AM The biggest regulatory issue advertisers face in 2012 is online behavioural advertising, Jon Woods, the body's president, told the ISBA Conference this morning. Ask Jeeves' UK marketing director departs as marketing shifts to US by Sarah Shearman 21 March 2012, 09:27AM Ask Jeeves, the IAC-owned search-and-answer service, has parted company with its marketing director Sarah Bartlett, as its winds down the UK marketing function in favour of a global strategy. Getting behind the IAB figures: Media experts on the rise of mobile by Arif Durrani 21 March 2012, 08:30AM Figures from the IAB this week revealed UK mobile ad spend has rocketed 157% in the last year to £203m, suggesting there really might be something in this mobile thing after all. Think BR: For brands, little and often will win out on Facebook by Angus Wood 21 March 2012, 08:00AM There's more to being successful on Facebook than having a big a fanbase, writes Angus Wood, director of paid social, iProspect. Also in the news Consumers complain of technology fatigue by Nicola Clark, 20 March 2012, 08:30AM Microsoft confirms launch of BBC iPlayer on Xbox by John Reynolds, 20 March 2012, 09:23AM Starcom managing director Matt James takes Microsoft Australia post by Mark Banham, 20 March 2012, 11:44AM IPA's Gwilliam on why SXSW is assimilating society, cyborg monkeys and all by Nigel Gwilliam, 20 March 2012, 08:30AM DataXu appoints Bruce Journey as international MD by Daniel Farey-Jones, 20 March 2012, 11:40AM From the blogs Tweet-a-beer Greg Taylor 21 March 2012, 10:58AM Twitter at Six: Twitter goes mobile on its birthday Gavin Sugden 21 March 2012, 10:38AM Does social media demand a new kind of agency? Neil Kleiner 21 March 2012, 10:21AM Boris Johnson u-turns on Twitter account grab after coming underfire Wessel van Rensburg 21 March 2012, 9:13AM SHINEDOWN, Shine Up and Shine on! Chris J Reed 21 March 2012, 5:39AM Latest jobs Commercial Sales Engineer Recruiter Janrain Salary Up to £60k Location London (Central London) Product Marketing Executive Recruiter Formula Won Salary Up to £29k doe Location London ACCOUNT MANAGER Recruiter Purple Consultancy Salary £25000 - £32000 per annum Location London Studio Assistant - Branding Agency - £20-22k London Recruiter Twist Recruitment Salary £18000 - £22000 per annum + benefits Location London Senior Account Manager Recruiter Creative Recruitment Salary £40000 per annum Location City of London Account Manager Recruiter Purple Consultancy Salary £25000 - £32000 per annum Location London BR Insight Social Media Mastery: Making Technology Work for You (Webcast) Sometimes you may feel bombarded by all the demands that email, social n... Online Advertising in 2012: A Waste Of Time Or Improving Your Bottom Line? (Webcast) With the explosion of online advertising, many brands have taken a scatt... How To Measure Your Success On eBay And Amazon (Whitepaper) Understanding your online performance on eBay and Amazon is central to i... Cutting Edge Search: Innovations To Drive Mobile Sales (Webcast) Social media, local search and mobile search are colliding as people gra... Content is Marketing Currency (Whitepaper) Instead of buying ad space and lists or chasing journalists for press cl... Email Marketing and How to Stay Within EU Laws (Whitepaper) The legislation surrounding B2B email marketing is at best vague, and of... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders