Friday, 9 March 2012

Marketing Daily - Lord Coe defends Olympic sponsor McDonald's; tapping into the potential of GenerationYNot; and Starbucks challenges Nespresso with coffee machine

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Breaking news from Marketing
 
Breaking news from Marketing March 2012
 
Latest News
 
Lord Coe defends 'world's biggest' McDonald's at Olympic Village
John Reynolds,
09 March 2012
 

Lord Sebastian Coe has defended the fast food chain's plan to build...

Lord Coe: defends McDonald's
 
 
Tapping into the potential of GenerationYNot
Nicola Clark,
09 March 2012
 

Older women rarely feature in advertising despite their phenomenal purchasing power. It's...

Tapping into the potential of GenerationYNot
 
 
Starbucks challenges Nespresso with coffee machine
Ed Owen,
09 March 2012
 

Coffee giant Starbucks is making a bid for the luxury home coffee-machine...

Starbucks: prepares to launch home espresso maker
 
 
Why Carlsberg wants to be Europe's number-one football supporter
Gemma Charles,
09 March 2012
 

Carlsberg's marketing chief, Khalil Younes, has renewed the brand's dedication to the...

Why Carlsberg wants to be Europe's number-one football supporter
 
 
Morrisons to launch first supermarket magazine iPad app
Matthew Chapman,
09 March 2012
 

Morrisons will become the first bricks-and mortar-supermarket to launch its magazine as...

Morrisons: launches iPad app version of its magazine
 
 
Coke and Pepsi change recipes in US to avoid cancer label
Loulla-Mae Eleftheriou-Smith,
09 March 2012
 

Coca-Cola and Pepsi are changing the recipes of their caramel colourings to...

Coca-Cola: soft drink brand and rival Pepsi amend their recipes in the US
 
 
What's the difference between an IT project and bungee jumping?
Graham Oakes,
09 March 2012
 

Building a strong business case for investment in a technology project will...

What's the difference between an IT project and bungee jumping?
 
 
 
Also in the News
 
EDF agrees £3.5m customer payback for breaking sales rules
Matthew Chapman,
09 March 2012
 
Research points to widespread smartphone take-up this year
Matthew Chapman,
09 March 2012
 
Brand barometer: Mobile phone handsets, which one is most prominent online?
Gemma Charles,
09 March 2012
 
Brand barometer: Social media performance of Starbucks
Gemma Charles, Public Affairs Editor, Marketing,
09 March 2012
 
 
 
Blogs
 
 
Life’s a beach: how Brazilian brands went global
Brand Learning
 

This post is provided by the Ana Maria Santos, Partner & Managing Director (US &...

 
 
A lie has speed, but truth has endurance
Jonathan Weeks
 

When things don't go to plan for your brand, what next? Bad news abounds…...

 
 
George Smith: We will miss this brilliant maverick
Chris Barraclough
 

George Smith was the man who single-handedly shook up a worthy but dull industry, then obsessed with science, analysis and...

 
 
Forget your carbon footprint… what’s your handprint?
Mark Tomkins, TDA
 

A simple nudge. Sometimes that's all its takes to transform people's behaviour on a grand...

 
 
Letting customers be part of the story
Neil Fox, TDA
 

If you asked any 100 marketing managers about their long-term goals, I reckon 99 would...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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