Wednesday 14 March 2012

Digital AM - global internet spend, BSkyB, PG Tips, Xbox, Neil Cunningham

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Digital AM
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Social media ads 'justifying hype' as ZenithOptimedia lifts internet forecast
Social media ads 'justifying hype' as ZenithOptimedia lifts internet forecast
by Daniel Farey-Jones
14 March 2012, 11:35AM
Social media advertising is "justifying its hype", according to ZenithOptimedia, which has revised its forecast upwards for global internet spend, in large part due to the flow of budgets to the format.
Rise of streaming services prompts CC to reconsider BSkyB movie probe
Rise of streaming services prompts CC to reconsider BSkyB movie probe
by Sarah Shearman
14 March 2012, 11:30AM
The recent introduction of movie streaming services from LoveFilm and Netflix, as well as Sky's own planned service, has prompted the Competition Commission (CC) to reconsider curbing Sky's dominance of the movie and pay-TV market.
PG Tips is 'most engaged with' UK brand on Facebook
PG Tips is 'most engaged with' UK brand on Facebook
by Sarah Shearman
14 March 2012, 12:01AM
PG Tips, Bang & Olufsen and Jaguar have the highest brand "engagement levels" on Facebook according to new research from performance marketing agency iProspect.
Xbox to add educational content and iPlayer
Xbox to add educational content and iPlayer
by Matthew Chapman
14 March 2012, 09:10AM
Microsoft's Xbox will offer the BBC iPlayer from next week and is targeting parents by adding interactive educational content for kids through partnerships with brands including Sesame Street.
Chewits internet game dodges food pressure group complaint
Chewits internet game dodges food pressure group complaint
by John Reynolds
14 March 2012, 07:00AM
Chewits has prevailed against Sustain, after the campaign group failed to convince the advertising watchdog that an internet game for the chewy sweets was peddling false health credentials.
Vizeum's Neil Cunningham takes digital role at Cream
Vizeum's Neil Cunningham takes digital role at Cream
by Nick Batten
14 March 2012, 10:32AM
Cream, the luxury specialist media agency, has hired Vizeum's head of online Neil Cunningham to be its head of digital.
Also in the news
SXSW: Five hot topics at SXSW Interactive
by Sarah Shearman, 13 March 2012, 12:30PM
SXSW: Hewlett-Packard urges brands to be 'digital first'
by Sarah Shearman, 13 March 2012, 11:40AM
Bacardi films celebrate brand's 150 years
by Daniel Farey-Jones, 13 March 2012, 12:26PM
Yahoo sues Facebook in first social media patent case
by Sarah Shearman, 13 March 2012, 11:15AM
Twitter in Locog tie-up to prevent ambush marketing
by , 13 March 2012, 08:30AM
From the blogs
The year of shared interests - the good, the bad and the ugly
Guy Kedar
14 March 2012, 11:32AM
Swab & send
Greg Taylor
14 March 2012, 10:38AM
Near Field Communications: uses for exhibitors and exhibition stands
Louise Walters
14 March 2012, 10:23AM
Social Snapshot: UK retail and social media: (Part 3: beauty)
Jonny Rosemont
14 March 2012, 9:55AM
The name's Heineken, James Heineken
Chris J Reed
14 March 2012, 2:26AM
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