| Latest news | |  | | | | | Tesco is looking for an ad agency to handle communications for its video-on-demand service Blinkbox. | | |  | | | | | Channel 4 is to launch 4seven, a TV channel that will give viewers a chance to watch Channel 4 programmes from the previous seven days, chief executive David Abraham announced this morning. | | |  | | | | | Dulux, the paint brand, is placing consumers' emotional connection to the brand at the heart of its marketing and bringing back the iconic dog mascot in its latest campaign that launches next week. | | |  | | | | | Thomas Cook, the beleaguered tour operator, is today (8 March) launching its biggest brand campaign to date, under the strapline "It is a wonderful world. Explore it with us". | | |  | | | | | Apple unveiled its latest iPad last night (7 March) to the usual media fanfare and, as many expected, the new features were incremental improvements that look set to consolidate Apple's dominance of the tablet market. | | |  | | | | | The Royal Bank of Scotland Group is holding a review of its digital creative agency roster for its main consumer banking brands. | | |  | | | | | Asda is reviewing its customer relationship marketing and experiential activity. | | |  | | | | | Sony Music Entertainment is reviewing its £10 million media planning and buying account, currently held by Manning Gottlieb OMD. | | |  | | | | | VisitEngland chief executive James Beresford and minister for tourism and heritage John Penrose are turning to the domestic market to avoid the downturn in UK tourism caused by the Olympic Games. | | |  | | | | | Adam & Eve picked up the Gold of Golds at last night's Creative Circle Awards for its John Lewis "the long wait" spot, which also won gold in the best over 60-second film category. | | | | | Opinion | |  | | | | | I was flattered and alarmed to see myself on the internet the other day. | | |  | | | | | With the benefit of hindsight, it was probably too much to hope that Channel 4's Mad Bad Ad Show would avoid the temptation to revert to type and present the advertising industry in a flippant and embarrassing light. | | | | | Intelligence | |  | | | | | Collaboration and innovation are key to the UK advertising industry, which still has much to boast about. | | |  | | | | | Less than half of former News of the World readers agree that the Sun on Sunday will become their main newspaper, reveals new research from Kantar Media. | | | | | | | Latest jobs | | | | | |  | | |
No comments:
Post a Comment