Thursday 22 March 2012

Data & Direct from Brand Republic - Puma, BA, ISBA Conference, DataXu, Tesco

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Kitcatt Nohr Digitas wins Puma Social
Kitcatt Nohr Digitas wins Puma Social
by Sara Kimberley
22 March 2012, 10:30AM
Puma, the sportswear brand, has appointed Kitcatt Nohr Digitas to handle its global social media account for its Teamsport business.
British Airways appoints OgilvyOne to global digital account
British Airways appoints OgilvyOne to global digital account
by Sara Kimberley
19 March 2012, 12:45PM
British Airways has appointed OgilvyOne as the lead agency to handle its global digital account.
Russell Davies: Ad creatives could find their jobs under threat - from robots
Russell Davies: Ad creatives could find their jobs under threat - from robots
by Russell Davies
22 March 2012, 08:00AM
Who, would you say, in the marketing and communications world, has been least affected by the technological developments of the past 20 years?
ISBA Conference: President spotlights online behavioural ads debate
ISBA Conference: President spotlights online behavioural ads debate
by Daniel Farey-Jones
21 March 2012, 09:56AM
The biggest regulatory issue advertisers face in 2012 is online behavioural advertising, Jon Woods, the body's president, told the ISBA Conference this morning.
DataXu appoints Bruce Journey as international MD
DataXu appoints Bruce Journey as international MD
by Daniel Farey-Jones
20 March 2012, 11:40AM
DataXu, the US-headquarted demand side platform (DSP), has appointed its co-founder Bruce Journey to head up its international operations.
Tesco switches mail contract to TNT Post
Tesco switches mail contract to TNT Post
by Matthew Chapman
22 March 2012, 12:00PM
Tesco has moved its mail contract, which includes 180 million items a year, from DHL to TNT Post after a tender process.
Paul Kitcatt: Anyone can be a copywriter. Well, on Facebook anyway
Paul Kitcatt: Anyone can be a copywriter. Well, on Facebook anyway
by Paul Kitcatt
22 March 2012, 08:00AM
How many brands are on Facebook? One.
Gossage: a man ahead of his time
Gossage: a man ahead of his time
by
22 March 2012, 08:00AM
Steve Harrison remembers the maverick who pioneered interactive ads way back in the 60s.
Jason Carter to head Mediabrands Audience Platform
Jason Carter to head Mediabrands Audience Platform
by Daniel Farey-Jones
16 March 2012, 01:35PM
IPG Mediabrands has appointed Jason Carter to lead its recently-introduced data-driven digital operation Mediabrands Audience Platform (Map) in the UK.
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