| Latest news | |  | | | | | Record viewing figures, big spending retail clients and Google's debut television campaign helped TV advertising to its highest ever ad haul of £4.36bn in the UK during 2011, up 2.2% year on year. | | |  | | | | | With speculation running rife that Apple is to unveil a successor to the iPad 2 at an event in San Francisco tonight (7 March) we survey agency specialists about their expectations and the knock-on effects on the tablet market. | | |  | | | | | Rupert Murdoch's launch of a Sunday edition of The Sun has lifted national newspaper sales by more than 1.5 million copies, according to unofficial figures from publishers. | | |  | | | | | Tesco has succeeded in getting an ad campaign by rival Asda banned for making absolute claims about offering the lowest prices. | | |  | | | | | The advertising watchdog has cleared Snickers' controversial Twitter campaign after ruling that tweets from Katie Price and Rio Ferdinand were identifiable to the public as advertising. | | |  | | | | | Santander has overhauled its marketing strategy in favour of a more "human" approach to appeal more to female consumers. | | |  | | | | | Holiday Inn is kicking off a £5m campaign to boost awareness of its sponsorship of London 2012. | | |  | | | | | The ASA has criticised Ryanair's press ads that mocked a rival's financial troubles with the headline "Bye bye Thomas Cook", ruling them misleading and denigrating. | | |  | | | | | Google has brought together its Android app market, Google music service, and eBook store as Google Play, which will use a cloud-based system similar to Apple's iCloud. | | | | | Intelligence | |  | | | | | The platform is attempting to convince marketers of the value of its latest advertising tools, which offer brands greater creativity, but risk altering the consumer experience, writes Sarah Shearman. | | |  | | | | | Online video can help deliver significant impact across a range of brand metrics, writes Mads Holmen, planning director, GoViral. | | | | | Opinion | |  | | | | | Recent job cuts at major brand companies could allow local marketers more freedom to fashion groundbreaking strategies | | |  | | | | | New ad formats are emerging and they are likely to become the standard formats of tomorrow, writes Jack Wallington, head of industry programmes, IAB. | | | | | | | Latest jobs | | | | | |  | | |
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