Thursday 22 March 2012

Marketing Daily - Brand Health Check: where does Tesco go from here? Plus P&G, Starbucks, McDonald's and Cadbury

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Breaking news from Marketing
 
Breaking news from Marketing March 2012
 
Latest News
 
Brand Health Check: Tesco
Rachel Barnes,
22 March 2012
 

The retailer still dominates, but is not immune to shifts in consumer...

Tesco: losing ground
 
 
P&G marketing chief urges 'do and learn' experimental culture
Staff,
22 March 2012
 

Procter & Gamble (P&G) global marketing and brand-building officer Marc Pritchard has...

Marc Pritchard : Procter & Gamble's global marketing and brand-building officer
 
 
P&G Marc Pritchard: The full WACL speech
Rachel Barnes,
22 March 2012
 

As an industry, we have the opportunity to make everyday connections with...

Marc Pritchard, global marketing and brand building officer, P&G
 
 
Starbucks enters energy drinks market with green coffee
Sarah Shearman,
22 March 2012
 

Starbucks is making a foray into energy drinks with a low calorie...

Starbucks: rolls out Refreshers in the US
 
 
ISBA Conference: Advertisers to explore taking a role in press regulation
Arif Durrani,
22 March 2012
 

ISBA has pledged to explore the possibility of supporting Lord Hunt's new-look...

Twinn: 'This is a serious challenge for ISBA and all advertisers'
 
 
Swap social media for TV unless you have a million fans, says Diageo marketer
Gemma Charles,
22 March 2012
 

Brands should abandon social networks if they are unable to build communities...

Smirnoff: Diageo vodka brand
 
 
Furniture retail and DIY brands switch from price-led to emotive ad strategy
Alex Brownsell,
22 March 2012
 

Spring is in the air, which means home improvements can't be far...

Furniture retail and DIY brands switch from price-led to emotive ad strategy
 
 
 
Also in the News
 
McDonald's chief announces his retirement
John Reynolds,
22 March 2012
 
Cadbury division set to become Mondelez International
John Reynolds,
22 March 2012
 
LoveFilm's streaming service overtakes rentals
Sarah Shearman,
22 March 2012
 
 
 
Blogs
 
 
Google’s slow-mo train crash #2
Alan Mitchell
 

It's a year since I wrote a post suggesting that Google was a 'slow mo train crash unfolding'. Google...

 
 
151 Things Ed Vaisey Could Learn From The Olympics
Unofficial Partner
 

Ed Vaizey, the culture minister, has told MPs that library services could be run be...

 
 
It’s lonely at the board
Adrian Gill (TDA)
 

A report issued by the CIM at the end of 2011 advised companies to merge...

 
 
Making sense of data â€" Getting from A to Z with a Single Customer View
Marie Myles
 

Many organisations are lost in masses of behavioural and transactional data - from product purchases,...

 
 
No matter what you sell, you must deliver satisfaction
Jonathan Weeks
 

It all starts with a simple question: "Why do consumers buy our products?" Fundamentally...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Account Manager - Charity, Stopgap £25000 - £32000 per annum, London

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Account Manager, Michael Page Marketing £35000 to £40000 per annum, Leeds

Account Manager, Charity Accounts, £30k, Integrated & DM activity with some ATL / Brand work, MODA consult up to £30k + excellent benefits, Central London

Account Director, Charity Accounts, £45k, Integrated & DM activity with some ATL / Brand work, MODA consult £45k + excellent benefits, Central London

SENIOR ACCOUNT MANAGER | Retail Account | CRM, loyalty, digital | to £40k + benefits, Bruzas & Co to £40K + extensive benefits, West End

Client Marketing Executive, Stopgap £28000 per annum, London

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