Wednesday, 14 March 2012

Campaign Daily Fix - Commercial TV figures, Figleaves outdoor ad, Heathrow Easter campaign, SXSW, Chewits, Tanfield Food Company

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Latest News
Commercial TV and radio outperform market in Q1
by Arif Durrani,
14 March 2012, 12:33PM
Commercial TV and radio outperform market in Q1
The UK's commercial television sector has outperformed the wider media market since December and remains on track to achieve adspend growth of 1% in 2012, according to ZenithOptimedia.
Figleaves outdoor ad cleared amid Government-led clampdown
by Matthew Chapman,
14 March 2012, 07:30AM
Figleaves outdoor ad cleared amid Government-led clampdown
Lingerie retailer Figleaves has escaped an advertising ban despite a Government-led clampdown on the use of 'sexualised' imagery in outdoor advertising.
Heathrow runs family-friendly Easter campaign
by Loulla-Mae Eleftheriou-Smith,
14 March 2012, 11:08AM
Heathrow runs family-friendly Easter campaign
Heathrow, the BAA-owned airport, is launching an Easter advertising campaign which highlights its family-friendly services, such as pre-flight play areas.
Dispatches from Jam's Alex Miller in SXSW, Texas, US.
by Alex Miller,
14 March 2012, 11:05AM
Dispatches from Jam's Alex Miller in SXSW, Texas, US.
I'm sure you've already noticed that half of your digital department is missing this week. And you probably already know that the reason for that is a certain SXSW event taking place in the US.
Chewits internet game dodges food pressure group complaint
by John Reynolds,
14 March 2012, 07:00AM
Chewits internet game dodges food pressure group complaint
Chewits has prevailed against Sustain, after the campaign group failed to convince the advertising watchdog that an internet game for the chewy sweets was peddling false health credentials.
Manning Gottlieb OMD wins Tanfield Food Company account
by Nick Batten,
14 March 2012, 11:00AM
Manning Gottlieb OMD wins Tanfield Food Company account
Tanfield Food Company, owner of the Look What We Found (LWWF) range of convenience meals, has appointed Manning Gottlieb OMD to handle its UK media planning and buying account, estimated to be worth £1.5m.
Latest Work
Boots 17 'peep show' by Mother
12 March 2012, 09:23AM
Boots 17 'peep show' by Mother
Boots has launched a campaign for its cosmetics brand 17 featuring songs inspired by the retailer's products, written by young, unsigned artists.
The Army 'Do more. Be more' by Publicis London
12 March 2012, 09:08AM
The Army 'Do more. Be more' by Publicis London
Publicis London has created an ad to encourage people to join the Territorial Army. It sets out a "mission briefing" as part of the TA's "Do more. Be more" campaign.
Look What We Found! 'small farmers, big taste' by East
12 March 2012, 09:49AM
Look What We Found! 'small farmers, big taste' by East
Look What We Found!, the ready-meal and soups range from the creators of the Phileas Fogg snack brand, has released its first national campaign.
Oreo 'birthday' DraftFCB New York, Paris
12 March 2012, 10:10AM
Oreo 'birthday' DraftFCB New York, Paris
Oreo has marked its 100th birthday with an advertising campaign featuring some of the brand's most memorable moments of the past century.
Orange 'Gold Spot - intermission' by Fallon
12 March 2012, 10:00AM
Orange 'Gold Spot - intermission' by Fallon
Orange has released a follow-up to its "phone break" ad, which will be shown in cinemas across the country.
Also in the News
Social media ads 'justifying hype' as ZenithOptimedia lifts internet forecast
by Daniel Farey-Jones, 14 March 2012, 11:35AM
Rise of streaming services prompts CC to reconsider BSkyB movie probe
by Sarah Shearman, 14 March 2012, 11:30AM
Desmond halves price of OK! to 99p
by John Reynolds, 14 March 2012, 10:54AM
Vizeum's Neil Cunningham takes digital role at Cream
by Nick Batten, 14 March 2012, 10:32AM
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