| Mobile is not an island - it is key to engagement | | Tunde Cockshott | | 22 March 2012, 12:02PM |  Forrester predicts that the mobile wave will engulf us all and than one billion smart phones will be in circulation by 2016. As smart phones increase in number, so does their effect, and woe betide the company that is not preparing for the coming deluge.
| | | | | | | Mail Online overtakes New York Times' daily traffic | | @gordonmacmillan | | 22 March 2012, 10:04AM |  The Mail Online appears to have secured its place as the world’s biggest online newspaper as it overtakes the New York Times’ in terms of daily visitor traffic for the first time, according to figures from Comscore.
| | | | Why Social Proof is critical to online success | | Mark Schaefer | | 22 March 2012, 8:59AM |  “Social proof” is an important aspect of personal power and influence in both the offline and the online worlds. In the absence of enough information to make our own decision based on facts, we turn to signals from others to help us find a way forward. We go with the crowd.
| | | | | | | | | | Social data will define social ROI | | Steve Richards | | 21 March 2012, 2:45PM | The ability to link a consumer's social data to existing CRM systems – and what you do with that data – is, arguably, the answer to the social ROI question. Much is talked about social ROI, but in practice, little is being done to any great effect. The technology is there. It is possible, and reasonably straightforward, to extract social data from a social media campaign on, say Facebook, and cross-match it with a CRM system. But more interestingly, it's also possible to match existing CRM data with customer interactions on social media.
| | | | The Social Media Overkill! | | adam field | | 21 March 2012, 12:23PM | 
I don't know how many more times I can answer the same question from people. It usually goes something like this; Social media wannabe: "Hey, are you on Pinterest yet?" Me: "No! go away!"
| | | | Guardian launches storytelling audio app 'Streetstories' | | @gordonmacmillan | | 21 March 2012, 11:24AM |  Guardian News & Media has launched a really interesting experimental mobile app for iPhone and Android, which is inspired by its London home of King’s Cross and the stories that surround the historic area of London.
| | | | Twitter at Six: Twitter goes mobile on its birthday | | Gavin Sugden | | 21 March 2012, 10:38AM | Twi It seems so natural to many people now, that it's a hazy memory of a time when it wasn't possible to catch up on the latest news stories or updates from celebrities on your mobile, in the same amount of time it takes to step off the tube, jump on the escalator and order a latte in the coffee shop next door. In the modern world people want information quickly and in an easily digestible format, and this helps to explain the growth in popularity of Twitter since its inception six years ago.
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