Tuesday 27 March 2012

Media AM - Brands line up for 'Mad Men' break, commercial radio royalties row, Zeebox, Google, Metro, British Heart Foundation

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Media AM Bulletin
 
 
 
*   Latest News
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Milk: the 'pinta man' returns for 'Mad Men' slot
Brands line up for 1960s ad break in 'Mad Men'
Maisie McCabe, 27 March 2012

Ads from the 1960s for brands such as American Airlines and the...

  
Andrew Harrison: chief executive of RadioCentre
Commercial radio and songwriters in row over £22m music royalties
Maisie McCabe, 27 March 2012

The commercial radio industry is engaged in a stand-off with PRS for...

  
Zeebox: preparing jump to TV screens
Zeebox plots first screen integration with TV manufacturers
Sarah Shearman, 27 March 2012

Zeebox, the social TV app, is working with hardware manufacturers to integrate...

  
Westminster: parliarmentary report urges tougher action on breaches of injunctions
Privacy report recommends that brands police newspapers and urges Google action
Gemma Charles, 27 March 2012

A parliamentary committee charged with investigating the UK's privacy laws has recommended...

  
Metro: unveils marketing campaign to promote its tablet edition in London
Metro begins tablet push in London as free Wi-Fi commute looms
Arif Durrani, 26 March 2012

Metro, the city-centric free newspaper, is launching its first consumer marketing campaign...

  
British Heart Foundation: advertising during Tottenham Hotspur vs Bolton FA Cup tie
British Heart Foundation targets Fabrice Muamba rematch with ads
John Reynolds, 27 March 2012

The British Heart Foundation (BHF) has launched a tactical campaign, running ads...

  
*   Also in the News
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Simon Cowell helps Britain's Got Talent fend off The Voice with 11.5m viewers
Maisie McCabe, 26 March 2012
TMG's financials hit by newsprint costs
John Reynolds, 26 March 2012
BSkyB's The Cloud to provide Wi-Fi for London Overground
Sarah Shearman, 26 March 2012
Facebook is a lower quality medium than TV, says marketing academic
Maisie McCabe, 26 March 2012
JCDecaux hires Helena Kavanagh to head street furniture
Nick Batten, 26 March 2012
GMG Radio to launch campaign for Real network
Maisie McCabe, 26 March 2012
 
 
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