Wednesday 28 March 2012

Marketing Daily - Exclusive interview with Sony Mobile chief Pierre Perron; plus P&G marketing boss Marc Pritchard, Google and Friends Reunited

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Breaking news from Marketing
 
Breaking news from Marketing March 2012
 
Latest News
 
Sony Mobile chief Pierre Perron on reviving the brand
Matthew Chapman,
28 March 2012
 

Sony Mobile's president, North Western Europe, Pierre Perron, is putting speed and...

Sony Mobile chief Pierre Perron on reviving the brand
 
 
Marc Pritchard interview: How P&G 'cracked' social ROI
Noelle McElhatton,
28 March 2012
 

Marc Pritchard, global marketing and brand building officer at P&G, took questions...

Marc Pritchard: global marketing and brand building officer at P&G
 
 
'Aggressive marketing' played role in summer riots, says panel
Gemma Charles,
28 March 2012
 

A probe into the causes of last year's riots has suggested that...

London riots: advertising may have attrtibuted to last summer's disorder
 
 
Google marketer Felten notes 'TV works well with digital'
Sarah Shearman,
28 March 2012
 

TV works well with online advertising, although digital remains at the heart...

Obi Felten: director of consumer marketing, Google EMEA
 
 
Opinion: Can Friends Reunited claw its way back into the mainstream?
Paul Evans,
28 March 2012
 

The relaunched Friends Reunited is in danger of doing a "Backflip", writes...

Paul Evans: head of media at Xbox
 
 
Domino's hits £1m sales in a week through mobile transactions
John Reynolds,
28 March 2012
 

Domino's Pizza has reported that more than half of its UK delivery...

Domino's Pizza:took more than £1m a week from orders via mobile transactions
 
 
Sainsbury's to sponsor Diamond Jubilee beacons
Matthew Chapman,
27 March 2012
 

Sainsbury's will help spread the Queen's Diamond Jubilee celebrations beyond London by...

Diamond Jubilee: Sainsbury's to sponsor beacon lightings across the UK
 
 
 
 
Blogs
 
 
Thanks P&G. Is This What Mums Really Need?
Unofficial Partner
 

Mums are hot. We get it, but can we move on? P&G’s ‘Thank You, Mum’...

 
 
P&G should be helping war widows and not Olympic mums
John Reynolds
 

Olympic sponsors have for the most part had an easy ride of it as the...

 
 
Three Things We Need From Tiger 2.0
Unofficial Partner
 

So, Tiger Woods has won again for the first time in three years. Big deal,...

 
 
NEW Real-time Facebook Insights for the first time ever!
Mark Tomkins, TDA
 

We all know that data is everything. But not if it's a week out of...

 
 
Sir Dave Richards May Be A ‘Dinosaur’. But He Was Right
Unofficial Partner
 

Sir Dave Richards was called a ‘dinosaur in a suit’ in The Daily Telegraph...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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