Tuesday 20 March 2012

Digital AM - Mobile adspend, Xbox, SXSW, DataXu, BA

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Digital AM
Latest news
Mobile adspend soars 157% as FMCG and retail brands follow consumers
Mobile adspend soars 157% as FMCG and retail brands follow consumers
by Sarah Shearman
20 March 2012, 08:25AM
Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend as they move to reach the growing number of consumers using mobile devices to interact online, according to an IAB survey.
Microsoft confirms launch of BBC iPlayer on Xbox
Microsoft confirms launch of BBC iPlayer on Xbox
by John Reynolds
20 March 2012, 09:23AM
Microsoft has confirmed that the BBC iPlayer will launch on the Xbox, after an agreement between the two parties was reached not to charge for the BBC content.
IPA's Gwilliam on why SXSW is assimilating society, cyborg monkeys and all
IPA's Gwilliam on why SXSW is assimilating society, cyborg monkeys and all
by Nigel Gwilliam
20 March 2012, 08:30AM
The growing beast that is SXSW is becoming increasing relevant to business, culture and society, says Nigel Gwilliam, as it forecasts the end of privacy as we know it, the next 50 billion networked devices and robotic arms controlled by cyborg monkey...
DataXu appoints Bruce Journey as international MD
DataXu appoints Bruce Journey as international MD
by Daniel Farey-Jones
20 March 2012, 11:40AM
DataXu, the US-headquarted demand side platform (DSP), has appointed its co-founder Bruce Journey to head up its international operations.
Advertising and media industry in youth opportunities push
Advertising and media industry in youth opportunities push
by Daniel Farey-Jones
20 March 2012, 12:01AM
Mother, Facebook and PHD are among a hundred companies from a range of creative sectors that have signed up to an IPA-led initiative to help get 300 young people into employment.
British Airways appoints OgilvyOne to global digital account
British Airways appoints OgilvyOne to global digital account
by Sara Kimberley
19 March 2012, 12:45PM
British Airways has appointed OgilvyOne as the lead agency to handle its global digital account.
Also in the news
Consumers complain of technology fatigue
by Nicola Clark, 20 March 2012, 08:30AM
Ask Jeeves boosts Q&A positioning with first UK app
by Sarah Shearman, 19 March 2012, 11:15AM
Lynx sponsors panda mating programme at Edinburgh Zoo
by Loulla-Mae Eleftheriou-Smith, 19 March 2012, 12:50PM
Vodafone UK chief attacks Ofcom over 4G plans
by Sarah Shearman, 19 March 2012, 10:25AM
From the blogs
Saba - giving your role in business some Klout
Charlotte Henry
20 March 2012, 12:07PM
Social media for social good: Don't just sell things, change the world:
Helen Nowicka
20 March 2012, 11:59AM
THE MISPRINT IS THE MESSAGE
Dave Trott
20 March 2012, 9:50AM
Easter fun'raiser
Greg Taylor
20 March 2012, 9:18AM
The Queen - Never complain. Never explain.
Hugh Salmon
19 March 2012, 8:54PM
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