Pinterest usage and growth US vs UK [infogrpahic] | Polly Becker | 02 March 2012, 3:34PM | The US numbers are huge, with as many as 13 million in less than a year, but the UK numbers are growing fast as we all fall for Pinterest. Interesting the largest group of users in the UK are younger than their US counterparts and we’re also wealthier on average.
| | | | | Twitter's long road to IPO - partly dependent on likes of P&G | @gordonmacmillan | 02 March 2012, 11:47AM | The Wall Street Journal does some future gazing looking at a possible future Twitter IPO, which most seem to agree is at least a year away if not further distant. Twitter is right at the start of the process of getting advertisers on board as it expands its Promoted Ad programme, only just expanding to mobile, and while there are many experimenting the challenge is cracking the likes of global businesses like consumer goods giant Procter & Gamble, which in a recent $150m detergent launch did not consider Twitter as part of its vast campaign spend.
| | | "When the going gets weird, the weird get professional" at SXSW | andrew@gravitythinking | 02 March 2012, 10:51AM | Ever wondered where Foursquare was launched, where Twitter hit the big time or where you can hear keynotes from the likes of Jimmy Wales, Guy Kawasaki, Craig Newmark, Evan Williams or even Mr Facebook, Mark Zuckerberg, himself – well Austin, Texas is where it is at in March as SXSW comes to town.
| | | New Facebook Pages + New Facebook Advertising = Powerful Marketing | Jonny Rosemont | 02 March 2012, 10:16AM | Facebook announced some pretty significant changes to its business proposition. Not only is Timeline now available to brands through the revision of Facebook Pages, the social network has also made some major changes to its advertising platform.
| | | | | Does one-size fit all for your Social Media Content Strategy? | Tom McCann | 01 March 2012, 3:16PM | In amongst the good, the bad and the ugly of this year's Technology for Marketing and Advertising exhibition at Earl's Court (The 'ugly' being in the form of huge queue lengths to get into any of the seminars), I was lucky enough to get into a fantastic talk by Mark Zablan, Managing Director of Experian, and Simon Wilkinson, Head of Global Consumer Marketing at Dr Martens. The theme of the 40-minute presentation was 'Big Data', and how to filter that down to the 'Right Data'; the stuff that will help you pinpoint and focus exactly how and what you serve up to your consumers, both offline and in digital. With a continuing focus on content marketing in social, it was a pertinent discussion around how to refine and target this content to create 'sticky' consumer experiences based on informed data.
| | | Lets do the timeline agaaain - a cheat sheet | Vincent Haywood | 01 March 2012, 1:55PM | You may have noticed all the posts and blogs regarding the new brand pages on Facebook.There were loads. So I thought I would gather some of the highlights all in one spot. Plus add a few thoughts here and there
| | | Why are grocery brands looking desperate in social media? | Stewart Hilton | 01 March 2012, 11:24AM | Grocery brands are increasingly desperate to become the subject of social media interactions. Unfortunately their efforts at engagement often look exactly that - desperate. Consumers value fmcg brands for their everyday utility, not for the banal, uninvited messages that hijack their Facebook feeds without delivering anything they really want. Grocery brands need more meaningful ways to start and maintain dialogues with consumers - which may be why on-pack offers have enjoyed a healthy resurgence in recent months. These promotions are a chance for shoppers to get something for nothing and, in today's value-conscious times, they are delivering ever-higher response and entry rates.
| | | Independent names its Twitter 100, crowns Branson UK No 1 | @gordonmacmillan | 01 March 2012, 9:13AM | The Independent has published its annual Twitter 100 and this year it is topped, controversially according to some, by Virgin chairman Richard Branson who displaces the more engaged Sarah Brown. It is a slightly bizarre list on several fronts. The Top Ten is not a top ten at all, but rather a top 13 as there are so many people in joint positions. Later in the list there are four people at joint 80 and a whopping seven at joint 90. Still it holds some interesting choices.
| | | | | Latest jobs | | Digital PR Executive | Recruiter The Camping and Caravanning Club | Salary C£24K + benefits | Location Based at Coventry | | | | | | | |
No comments:
Post a Comment