Friday, 2 March 2012

The Wall > Pinterest usage and growth US vs UK

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Pinterest usage and growth US vs UK [infogrpahic]
Polly Becker
02 March 2012, 3:34PM

Pinterest usage and growth US vs UK [infogrpahic]The US numbers are huge, with as many as 13 million in less than a year, but the UK numbers are growing fast as we all fall for Pinterest.

Interesting the largest group of users in the UK are younger than their US counterparts and we’re also wealthier on average.

Deutsche Bank has one tweeter and all tweets are PR cleared
@gordonmacmillan
02 March 2012, 1:03PM

Interesting piece on BusinessWeek on investment bank Deutsche Bank’s one an only official tweeter. He’s called Ted Tobiason (@TedTobiasonDB) and he is the one guy the bank has who is allowed to tweet and his tweets must be cleared through the communications team.

Twitter's long road to IPO - partly dependent on likes of P&G
@gordonmacmillan
02 March 2012, 11:47AM

The Wall Street Journal does some future gazing looking at a possible future Twitter IPO, which most seem to agree is at least a year away if not further distant.

Twitter is right at the start of the process of getting advertisers on board as it expands its Promoted Ad programme, only just expanding to mobile, and while there are many experimenting the challenge is cracking the likes of global businesses like consumer goods giant Procter & Gamble, which in a recent $150m detergent launch did not consider Twitter as part of its vast campaign spend.

"When the going gets weird, the weird get professional" at SXSW
andrew@gravitythinking
02 March 2012, 10:51AM

Ever wondered where Foursquare was launched, where Twitter hit the big time or where you can hear keynotes from the likes of Jimmy Wales, Guy Kawasaki, Craig Newmark, Evan Williams or even Mr Facebook, Mark Zuckerberg, himself – well Austin, Texas is where it is at in March as SXSW comes to town.

New Facebook Pages + New Facebook Advertising = Powerful Marketing
Jonny Rosemont
02 March 2012, 10:16AM

Facebook announced some pretty significant changes to its business proposition. Not only is Timeline now available to brands through the revision of Facebook Pages, the social network has also made some major changes to its advertising platform.

Print is a footnote as Guardian puts digital first in 'Three little pigs'
@gordonmacmillan
02 March 2012, 9:33AM

Guardian Three little pigs ad: no print on themLots of kind words being said about the BBH created ad for The Guardian. It is a modern day take on the fair tale of The Three little pigs as armed police take the pigs into custody after they wreaked their revenge on the big bad wolf.

Does one-size fit all for your Social Media Content Strategy?
Tom McCann
01 March 2012, 3:16PM

In amongst the good, the bad and the ugly of this year's Technology for Marketing and Advertising exhibition at Earl's Court (The 'ugly' being in the form of huge queue lengths to get into any of the seminars), I was lucky enough to get into a fantastic talk by Mark Zablan, Managing Director of Experian, and Simon Wilkinson, Head of Global Consumer Marketing at Dr Martens. The theme of the 40-minute presentation was 'Big Data', and how to filter that down to the 'Right Data'; the stuff that will help you pinpoint and focus exactly how and what you serve up to your consumers, both offline and in digital. With a continuing focus on content marketing in social, it was a pertinent discussion around how to refine and target this content to create 'sticky' consumer experiences based on informed data.

Lets do the timeline agaaain - a cheat sheet
Vincent Haywood
01 March 2012, 1:55PM

You may have noticed all the posts and blogs regarding the new brand pages on Facebook.There were loads. So I thought I would gather some of the highlights all in one spot. Plus add a few thoughts here and there

Why are grocery brands looking desperate in social media?
Stewart Hilton
01 March 2012, 11:24AM

Grocery brands are increasingly desperate to become the subject of social media interactions. Unfortunately their efforts at engagement often look exactly that - desperate.

Consumers value fmcg brands for their everyday utility, not for the banal, uninvited messages that hijack their Facebook feeds without delivering anything they really want. Grocery brands need more meaningful ways to start and maintain dialogues with consumers - which may be why on-pack offers have enjoyed a healthy resurgence in recent months. These promotions are a chance for shoppers to get something for nothing and, in today's value-conscious times, they are delivering ever-higher response and entry rates.

Independent names its Twitter 100, crowns Branson UK No 1
@gordonmacmillan
01 March 2012, 9:13AM

The Independent has published its annual Twitter 100 and this year it is topped, controversially according to some, by Virgin chairman Richard Branson who displaces the more engaged Sarah Brown.

It is a slightly bizarre list on several fronts. The Top Ten is not a top ten at all, but rather a top 13 as there are so many people in joint positions. Later in the list there are four people at joint 80 and a whopping seven at joint 90. Still it holds some interesting choices.

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