Friday, 2 March 2012

Marketing Daily - Starbucks readies multimillion pound campaign for stronger latte; plus Jaguar, Canterbury, McDonald's and Ultimo

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Breaking news from Marketing
 
Breaking news from Marketing March 2012
 
Latest News
 
Starbucks readies multimillion pound campaign for stronger latte
Gemma Charles,
02 March 2012
 

Starbucks is relaunching its latte with an extra shot to cater for...

Starbucks: updates Latte recipe for British tastes
 
 
Jaguar unveils global 'alive' strategy
Alex Brownsell,
02 March 2012
 

Jaguar has kicked off a global marketing campaign to relaunch itself as...

Jaguar: 'how alive are you' campaign
 
 
Canterbury replaces Nike as England rugby kit provider
Alex Brownsell,
02 March 2012
 

Sportswear manufacturer Canterbury has signed a four-year deal with the Rugby Football...

Canterbury: secures England rugby deal
 
 
Traditional apps will survive alongside mobile web, says Google mobile chief
Matthew Chapman,
02 March 2012
 

Google mobile sales director Ian Carrington believes there is still a place...

Ian Carrington: Google mobile sales director
 
 
Cobra attempts to overtake 20 beer brands with £4m campaign
Loulla-Mae Eleftheriou-Smith,
02 March 2012
 

Cobra Beer, the Indian beer brand owned by Molson Coors, is launching...

Cobra: bids to break into the UK top 10 beer chart
 
 
Zynga unveils plans for a gaming platform outside of Facebook
Sarah Shearman,
02 March 2012
 

Zynga, the social games publisher that has grown thanks to its close...

Farmville: manufacturer Zynga plans to launch its own gaming destination
 
 
Royal British Legion to revamp communications programme
Matthew Chapman,
02 March 2012
 

The Royal British Legion, the charity behind the annual Poppy Appeal, is...

The Royal British Legion: Poppy Appeal work
 
 
VisitScotland looks to stars for £140m Disney boost
Loulla-Mae Eleftheriou-Smith,
02 March 2012
 

VisitScotland is partnering with The Walt Disney Company EMEA to launch a...

Brave: animated film highlights VisitScotland's tie-up with Disney
 
 
 
Also in the News
 
What Google's privacy changes mean for advertisers
Matt Stannard, chief technology officer, 4Ps,
01 March 2012
 
Brand barometer: Fast-food chains, which one is most prominent online?
Gemma Charles,
02 March 2012
 
Brand barometer: Social media performance of Ultimo
Gemma Charles,
02 March 2012
 
Marketing Guru on... getting your brand metrics spot on
Will Harris,
02 March 2012
 
 
 
Blogs
 
 
Letting customers be part of the story
Neil Fox, TDA
 

If you asked any 100 marketing managers about their long-term goals, I reckon 99 would...

 
 
Mr. & Mrs A. N. Other â€" rediscovering Delight to create change
Jonathan Weeks
 

This week I had the chance to speak with a client on creating change within...

 
 
Derek Holder â€" a star is lost
Heather Westgate, TDA
 

The direct marketing industry lost one of its biggest stars this week. Sadly, Professor...

 
 
Why we are all in debt to my late friend, Derek Holder
Chris Barraclough
 

Derek Holder did more than educate a generation of marketers in direct and digital marketing. He was a major part...

 
 
How to Fall in Love with your Marketing for Valentine’s Day 2012
Sookie Shuen
 

Valentine's Day 2012. It's not just about hearts and flowers for your personal life. Why...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Senior Brand Manager, Kerry Foods Competitive Salary and an attractive benefits package, Egham, Surrey

Account Manager, The Marketing Store £25,000-30,000 dependent on experience, Southwark, London

Senior Account Manager, iCrossing UK Ltd Circa £35k, London

Search (SEO) Manager - Market Leading Brand, Ad Lib £ Competitive, Dorset

PPC Digital Account Manager - Contract, RedCat Solutions £200 - £230 per day, London

Campaign Analyst, Dunnhumby negotiable, West London

Talent and Technology Specialist, Propel £30000 - £33000 per annum + £30k - £33k, London

Digital Account Director-Top Integrated Agency-London, round8 Up to 50K, London

Senior Designer, Creative Recruitment £35000 - £45000 per annum, Milton Keynes

Project Coordinator, Zebra People £25000 - £30000 per annum, City of London

Search More Jobs
 
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