Friday, 9 March 2012

Breaking news from Brand Republic - EDF, Starbucks, Razorfish, BSkyB, Coca-Cola

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Latest news
EDF agrees £3.5m customer payback for breaking sales rules
EDF agrees £3.5m customer payback for breaking sales rules
by Matthew Chapman
09 March 2012, 09:15AM
EDF Energy has agreed a total settlement bill of £4.5m, including a £3.5m credit to vulnerable customers, after an Ofgem investigation concluded the energy firm had breached its marketing licence conditions.
Starbucks challenges Nespresso with coffee machine
Starbucks challenges Nespresso with coffee machine
by Ed Owen
09 March 2012, 09:30AM
Coffee giant Starbucks is making a bid for the luxury home coffee-machine market with a device it has branded Verismo, to compete with Nescafe's Nespresso and other kitchen espresso makers.
Razorfish appoints Schauerte as planning director
Razorfish appoints Schauerte as planning director
by Ed Owen
09 March 2012, 08:00AM
Razorfish has appointed Achim Schauerte, who has worked for six months in an interim role at the Publicis-owned digital agency, as its first planning director.
Ofcom steps up 'fit and proper' Sky probe
Ofcom steps up 'fit and proper' Sky probe
by Daniel Farey-Jones
09 March 2012, 09:21AM
Ofcom has set up a dedicated team to investigate BSkyB's status as a "fit and proper" owner of a broadcasting licence, in light of the conduct of its 39.1% shareholder News Corporation and chairman James Murdoch.
Coke and Pepsi change recipes in US to avoid cancer label
Coke and Pepsi change recipes in US to avoid cancer label
by Loulla-Mae Eleftheriou-Smith
09 March 2012, 09:45AM
Coca-Cola and Pepsi are changing the recipes of their caramel colourings to comply with Californian law, to prevent the brands carrying what Coca-Cola called a "scientifically unfounded" cancer-warning label.
Campaign Viral Chart: Film plea for warlord's arrest goes stratospheric
Campaign Viral Chart: Film plea for warlord's arrest goes stratospheric
by Ben Hall
09 March 2012, 12:01AM
A 30-minute campaigning film raising awareness of the crimes of Joseph Kony, a Ugandan warlord, with the aim of securing his arrest, has been shared more than 5 million times this week.
Molson Coors rolls out Carling Zest citrus beer
Molson Coors rolls out Carling Zest citrus beer
by Maisie McCabe
08 March 2012, 04:25PM
Molson Coors is launching Carling Zest, a limited edition light beer targeted at summer drinkers.
Trading Places: this week's people moves
Trading Places: this week's people moves
by Daniel Farey-Jones
09 March 2012, 10:01AM
Sony Mobile promotes Catherine Cherry to UK and Ireland marketing director, while executive creative director Mark Fiddes parts company with DraftFCB in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
Opinion
Think BR: Time for brands to move beyond the standard advergame approach
Think BR: Time for brands to move beyond the standard advergame approach
by David Rose
09 March 2012, 08:00AM
For games to work effectively for a brand they have to be more than just a bolt on, writes David Rose, CEO, We R Interactive.
Katherine Levy: Social media giants will sink or swim in mobile ad waters
Katherine Levy: Social media giants will sink or swim in mobile ad waters
by Katherine Levy
08 March 2012, 08:00AM
Last week, I attended an event at which Dominic Allon, Google UK's director of agency sales, was speaking.
Intelligence
Identifying the taste setters
Identifying the taste setters
by Jan Worsley
09 March 2012, 08:00AM
Taste setters are 2.6 times more likely than other grocery shoppers to buy new products, writes Jan Worsley, associate director, SPA Future Thinking.
The Sun may be rising but are there clouds on the horizon?
The Sun may be rising but are there clouds on the horizon?
by Kantar Media
08 March 2012, 08:30AM
Less than half of former News of the World readers agree that the Sun on Sunday will become their main newspaper, reveals research from Kantar Media.
Also in the news
Industry view: How will the 'new iPad' change marketing?
by Matthew Chapman, 08 March 2012, 09:56AM
C4 to launch 4seven channel
by Maisie McCabe, 08 March 2012, 09:30AM
Metro to produce weekend editions during the Olympics
by Ed Owen, 08 March 2012, 03:20PM
Tesco kicks off Blinkbox pitch
by Anne Cassidy, 08 March 2012, 08:00AM
RBS Group reviews digital agency roster
by Katherine Levy, 08 March 2012, 08:00AM
John Lewis takes Creative Circle Gold of Golds
by Sara Kimberley, 08 March 2012, 08:00AM
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