Monday, 19 March 2012

Media AM - Channel 4 secures horseracing deal, Global Radio to extend Heart, McDonalds kicks off Absolute Radio sponsorship, Magazines

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Media AM Bulletin
 
 
 
*   Latest News
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Horseracing coverage: Channel 4 secures four-year exclusive terrestrial TV deal
Channel 4 looks to Dubai after securing four-year horseracing deal
Daniel Farey-Jones, 19 March 2012

Channel 4 has secured a deal to broadcast British horseracing exclusively on...

  
Atlantic FM: joins the Global Radio stable
Global Radio to extend Heart with Atlantic FM acquisition
Maisie McCabe, 19 March 2012

Global Radio has bought the independent Cornwall-based radio station Atlantic FM for...

  
Christian O'Connell: McDonald's to sponsor his breakfast show on Absolute Radio
McDonald's kicks off Absolute breakfast show sponsorship
Sarah Shearman, 19 March 2012

McDonald's has struck an eight-week deal with Absolute Radio to sponsor its...

  
Arcor bubble gum: 3D ad for Brazilian magazine
Magazines continue to innovate, highlights Fipp report
Nick Batten, 19 March 2012

From 3D covers and "intelligent photos", to talking ads, "click to buy"...

  
*   Also in the News
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Primesight replace Clarkson with Amscreen's Chris Forrester
Arif Durrani, 16 March 2012
Trinity Mirror brings together national and regional digital teams
Daniel Farey-Jones, 16 March 2012
CNBC extends partnership with F1's Marussia team
Nick Batten, 16 March 2012
Plum makes first foray into TV
John Reynolds, 16 March 2012
Trading places: this week's people moves
Daniel Farey-Jones, 16 March 2012
 
 
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