| | | | Bluetooth fridge magnet orders up pizza with one click | | Polly Becker | | 30 March 2012, 11:34AM |  How cool is this? I dream of one touch pizza. We’ve all been there - empty fridge, bare cupboards and no desire to trudge down to the shops after a hard day’s work. Pizza companies have come up with plenty of easy ways to order a Margherita, from texts to websites - but Red Tomato Pizza has bested them all with a Bluetooth fridge magnet that’ll order up your favourite slice with one click.
| | | | If you want to know about blogging, ask a blogger... | | Eva Keogan | | 30 March 2012, 11:05AM |  Once seen by many as a mere blip on the landscape when it came to influence, bloggers are now looming large on the stakeholder landscape and they are becoming increasingly prominent as this area of the social web matures.
| | | | The Economist reaches 1 million Facebook fans | | @gordonmacmillan | | 30 March 2012, 10:05AM |  The Econ0mist has proven itself incredibly successful on Facebook and very adept at engaging people on the social network. Testament to that is its passing the one million fans milestone.
The one million strong milestone highlights not only how well it has done, but also how much bigger it is on Facebook when compared to its rivals. It has more than twice as many fans as Time and the Wall Street Journal for instance.
| | | | | | | | | | Reaching Facebook's mobile audience - 3 ways to build it into the marketing plan | | Victoria Ransom | | 29 March 2012, 10:33AM |  As Facebook announces advertising for mobile and brand pages change to the new Timelines format, how can marketers make the most of these changes?
At the end of February, Facebook announced big plans for its mobile platform. It's unsurprising that Facebook is keen to make the most of its mobile platform, as more than 450 million people use Facebook Mobile on a monthly basis. More importantly, mobile is outgrowing desktop use on the social network by two-to-one. As such, Facebook has planned a variety of mobile-centric product announcements this year. Not least, was the news that the Timeline-friendly format already available for users' profiles would now be available for mobile brand pages, and companies will now be able to advertise in mobile news feeds through Sponsored Stories. These game-changing trends mean that marketers have a great opportunity to reach users on their smart phones in 2012.
| | | | The social stance of a brand - is just listening enough? | | Ian Irving | | 29 March 2012, 9:16AM |  Is just listening enough or should brands be using their findings to communicate to those they are listening to?
Brands and business are facing a variety of challenges in entering the world of social media – an industry designed for the consumer. So how can the consumer be sympathetic toward their difficulties, when all they see are companies such as Coca Cola asking them to 'Like' or 'Retweet' their latest viral of a man banging a drum produced by Calvin Harris? What's the relevance of this and why do consumers need to interact on their level?
| | | | Giffgaff: Talking the talk in social | | Maeve OSullivan | | 29 March 2012, 7:57AM |  This post is provided by our partner Headstream, the social brand agency behind the Social Brands 100.
Mobile network Giffgaff, it could be argued, was born social. It's a fully independent network run in part by its community. Members are rewarded for contributing to customer service, product development and growing the community, receiving rewards in the form of airtime, cash or a charitable donation. Giffgaff was one of the top 5 brands in last year's Social Brands 100, and number 1 amongst telecoms brands. We spoke to CRM Manager Claire Kavanagh about how social has moved on since then.
| | | | | | | | | Latest jobs | | | Account Manager | | Recruiter Digital Gurus | | Salary £25000 - £30000 per annum | | Location London | | | | | Digital Marketing Manager | | Recruiter Lord Search & Selection | | Salary £50000 - £55000 per annum + Bonus + Car Allowance & Benefits | | Location London | | | Account Manager | | Recruiter Gemini Search | | Salary £25000 - £30000 per annum | | Location London | | |  | | |
No comments:
Post a Comment