| How to train your staff to handle your social media [infographic] | | Polly Becker | | 14 March 2012, 2:20PM |  You don’t need social media consultants, you need an infographic. Besides those consultants can be pricey, but seriously there are some top tips here that will get you thinking about social media and the issue of training, which is one that many organisations need to, or soon will, have to tackle.
| | | | Encyclopaedia Britannica to end print edition, Go Completely Digital [print is dead] | | @gordonmacmillan | | 14 March 2012, 1:44PM |  What an amazing print journey this has been for the Encyclopaedia Britannica? But after 244 years of being constantly in print it is to cease publishing.
It does admit that for almost 20 years now it has mainly been an online product while still publishing in print. From now on, however, it will be an an online only product. It is almost amazing that it has lasted this long in print as it is after the rise of the web and free sites like Wikipedia. I wonder how many knew it still published a print edition?
| | | | | | | The year of shared interests - the good, the bad and the ugly | | Guy Kedar | | 14 March 2012, 11:32AM |  Initially, early social networks (including Facebook and LinkedIn) revolved around connecting people via their 'social graphs'. 2011′s winners were platforms and ideas originating from, supporting, and at times enabling, the formation of relationships around shared 'interests'. This makes perfect sense, for it is less important how you know someone than how relevant this person is to the conversation.
| | | | | | | Free infographics and the value of creative | | Andrew Girdwood | | 13 March 2012, 3:48PM |  This week the infographic platform and search engine Visual.ly opened up beta access to create.visual.ly which lets people create infographics for free and automatically.
Create a few infographics on the platform and you will discover that not every infographic is equal; not even if it uses the same template. Some infographics work better than others. Some are certainly easy to outreach with or engage audiences with.
| | | | Over 3000 brands, including Nike and Foursquare, have launched Facebook timeline apps | | Charlotte Henry | | 13 March 2012, 3:43PM |  Facebook’s Timeline feature has the potential to be as dramatic a change to the network as when the company controversially launched the now irreplaceable news feed. Unsurprisingly, brands are determined to cash in. There is quite a variety of companies using these apps too, it’s not just social networks and newspapers. Brands as diverse as Vevo, Foursquare, Nike, The Onion, and Pinterest have all launched new Timeline apps at South by South West in Austin, Texas.
| | | | | | | first direct: A bank with social in its DNA | | Maeve OSullivan | | 13 March 2012, 12:38PM |  This post is provided by our partner Headstream, the social brand agency behind the Social Brands 100.
first direct doesn't hire bankers, says its Head of Public Relations, Amanda Brown, "From the beginning, we wanted great communicators who could be taught how to bank." Founded in 1989 as a division of HSBC, customers' needs have sat at the centre of the business from the beginning, she says.
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