Tuesday 20 March 2012

Media AM - Starcom MD Matt James to take Microsoft role in Australia, Mike Parker, Xbox, UTV results, David Walliams, DataXu, MediaCom, BBC

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Media AM Bulletin
 
 
 
*   Latest News
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Matt James: sets course for Australia
Starcom managing director Matt James takes Microsoft Australia post
Mark Banham, 20 March 2012

Starcom managing director Matt James is to join the ex-pat community in...

  
Mike Parker: joining NSPCC as marketing director
NSPCC names Mike Parker as marketing chief
Loulla-Mae Eleftheriou-Smith, 20 March 2012

Children's charity the NSPCC has hired ex-Channel 4 sales strategist Mike Parker...

  
Microsoft Xbox: BBC iPlayer joins the service
Microsoft confirms launch of BBC iPlayer on Xbox
John Reynolds, 20 March 2012

Microsoft has confirmed that the BBC iPlayer will launch on the Xbox,...

  
UTV Media: full-year figures hit by writedown of its Irish radio business
UTV Media profits hit by Irish radio writedown
Maisie McCabe, 20 March 2012

UTV Media, the channel three licensee in Northern Ireland, reported a statutory...

  
David Walliams: takes the helm at The Independent and i in aid of Sport Relief
David Walliams to edit the Indy and i for Sport Relief
Nick Batten, 20 March 2012

David Walliams has signed up to guest edit the Friday 23rd March...

  
IPA president Nicola Mendelsohn:
Advertising and media industry in youth opportunities push
Daniel Farey-Jones, 20 March 2012

Mother, Facebook and PHD are among a hundred companies from a range...

  
Bruce Journey: incoming managing director, international, DataXu
DataXu appoints Bruce Journey as international MD
Daniel Farey-Jones, 20 March 2012

DataXu, the US-headquarted demand side platform (DSP), has appointed its co-founder Bruce...

  
Euan Jarvie: becomes chief operating officer EMEA at MediaCom
Jarvie named chief operating officer for MediaCom EMEA
Mark Banham, 19 March 2012

MediaCom has appointed former Edinburgh office managing director Euan Jarvie as chief...

  
Consumers fatigued by tech launches, claims survey
Consumers complain of technology fatigue
Nicola Clark, 20 March 2012

British consumers are suffering from fatigue when it comes to technology brands...

  
Under attack: the BBC’s age policy
BBC takes strategy of silence over Anna Ford's 'token' older females criticism
Sara Luker, 19 March 2012

The BBC has decided to not respond directly to weekend criticism by...

  
*   Also in the News
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Channel 4 looks to Dubai after securing four-year horseracing deal
Daniel Farey-Jones, 19 March 2012
Global Radio to extend Heart with Atlantic FM acquisition
Maisie McCabe, 19 March 2012
McDonald's kicks off Absolute breakfast show sponsorship
Sarah Shearman, 19 March 2012
Magazines continue to innovate, highlights Fipp report
Nick Batten, 19 March 2012
 
 
Blogs
Congrats to MEC, MediaCom, SMG, Mindshare and MPG
Arif Durrani

So credit where it's due to Steve Hatch, Karen Blackett, Stewart Easterbrook and Jed Glanvill, for managing to foster clear...

Re-learning old lessons. Or the ability to spin an innovation.
Louise Brice

I was lucky enough to attend a presentation by Paul Fisher, from the Bank of...

The simple joy of advertising…
James Grant - VINDICO

In the last few weeks I feel like I have been inundated with the same...

Effectiveness is in the eye of the beholder
David Brennan

The top US advertisers have rediscovered their faith in the power of TV advertising - but do their claims of...

Securing a safer environment for online advertising â€" the role of Content Verification technology
Richard Foan

Trust is vital if the online advertising market is to reach its full potential; as...

Why were parts of the TV ad industry flummoxed by ITV’s results?
Maisie McCabe

Last week Thinkbox, the marketing body for TV, revealed the amount spent on all TV...

Apple â€" Masters of the Marketing Universe
Rhys McLachlan

Apple has mastered the art of getting massive global coverage for its new products even when it has little to...

Tribes by Liam Mullins
Liam Mullins

In the last 5 days I have not drunk any alcohol or caffeine, I’ve also...

 
 
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